admin As travel remained limited in the bygone year, the opportunities to taste global cuisines were also circumscribed. However, this year, Gulfood, makes a return to the Dubai World Trade Centre (DWTC) for its 26th edition this month, with industry professionals recognizing its importance in reinvigorating global connections and making up for missed opportunities as the world’s first in-person sourcing event for the global F&B sector in almost a year.
Back After a Hiatus
Gulfood will be celebrated across 20 exhibition halls at DWTC from 21th to 25th February, 2021. This most competitive global sourcing platform will welcome participants from 85 countries. They will be coming together to reconnect, and reignite business in an industry characterized by changing customer behaviours. This year’s show will be conducted in the backdrop of the UAE National Food Security Strategy. It is a strategy that visualizes the country ranking among the top 10 of the Global Food Security Index.
Much Needed Respite for the F&B Sector
This event will provide an unforeseen opportunity to discover an industry transforming with innovative products and technology designed to address massively changing consumer behaviours including trends towards organic, natural and healthy products, contactless transactions, plant-based protein, sophisticated and proven providence ingredients, as well as convenience meal kits and environmentally friendly packaging.
Trixie LohMirmand, Executive Vice President, Events Management, DWTC, spoke on the upcoming enterprise stating, “This is a watershed event as the first opportunity that global F&B players have to physically meet, and source much-needed new business to reboot a sector following one of the most challenging years ever. Much has changed in the 12 months since the last Gulfood, yet the industry has responded with innovation, determination, and product and process transformation. All of which will be prominent at Gulfood 2021, the industry’s most innovative meeting ground, making up for lost time and giving rise to huge opportunities. Furthermore, being the first live event for the sector, exhibitors can anticipate meeting with buyers who are looking to place major orders for the new normal era.” Exhibitor feedback relays that the Gulfood event is a timely boost for the F&B industry.
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