admin On Friday in Guangzhou, South China’s Guangdong province, the 17th Guangzhou International Automobile Exhibition opened and it will last through Dec 1.
Including 10 from multinational automakers 1,050 cars will be on display during the 10-day auto show, and 38 new cars will be globally unveiled.
The media day fell on Nov 22, exhibitions on auto components and refitted vehicles ran from Nov 22 to 25, and public viewing started on Nov 25.
As the second most popular Chinese motor show after the bi-annual Beijing and Shanghai shows it attracts more than 900,000 visitors annually. Guangzhou is the capital of the South-Eastern Guangdong province which is home to more than 100 million people and close to Hong Kong and Macao. The Guangzhou Auto Show delivers an opportunity to see how the automotive market and car manufacturers in China are doing.
For this year’s Guangzhou Auto Show virtually all major Chinese and overseas brands are present and cover a total of 15 halls. And for fans of luxury and exotic cars AMG, Aston Martin, Bentley, Lamborghini, Lotus, Maybach, McLaren, Porsche and Rolls-Royce among others all showing their latest and greatest models in Guangzhou.
Guangzhou Auto Show 2019 should be an eye-opener for the rest of the world as China is catching up car manufacturing industry at faster pace. Not only are the cars they present a significantly better than a few years ago also their brand appearance is much better. Most of the Chinese car manufacturers offer visitors additional experiences like interactive presentations, games, live performances and more to keep visitors on the stand longer and connect with new audiences in a different way. The exterior is very much up to personal taste and can be deceiving but interior design shows what Chinese customers want right now: large screens, touch and connectivity. Clearly new Chinese brands are taking less inspiration from established European brands and more inspiration from Tesla and smartphones. The young tech-savvy Chinese audience clearly digs it, the stands of the Chinese brands were buzzing all day long. The average buyer age is much lower in China as it is in Germany or the United States. Another key difference is that most customers buy their cars cash without financing or leasing.
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