admin New York from 23-24 October, 2019 at the Javits Center, in Manhattan presenting in-cosmetics North America – the event dedicated to personal care ingredients and formulation, as the region continues to provide a great opportunities for both leading legacy players and emerging indie brands to innovate and expand.
This annual event offers platform for marketers, R&D professionals, and chemists across the NPD value chain the opportunity to take inspiration from industry experts, source new ingredients, engage and connect with suppliers and discover the latest industry trends.
The two-day event invites attendees to gain insight into new product development with 100% free-to-attend seminar programs from marketing trends.
The extensive Marketing Trends program host number of topics from putting the spotlight on, designing the future of cosmetics based on macro-trend influences, to skincare consumer trends.
CBD is one of the biggest skincare trends in North America which is beating into this faster trend and offering visitors an all-important insight into how consumers are using it and what opportunities it presents, Adam Miron, Co-founder and Chief Brand Officer at HEXO, will explore CBD, and what is driving consumer interest in the CBD-cosmetics space. In another nod to skincare Denise Herich, Co-Founder and Managing Partner of The Benchmarking Company, takes a look at consumer behaviors in the US, reviewing skincare trends through the eyes of the customer based on focused customer intelligence and feedback. With the FDA introducing new regulations earlier this year David Tyrrell, PHD, Global Skincare Analyst at Mintel tackles Suncare reinvented. Backed up by the statistics, David will reveal new and evolving suncare themes expected to propel consumer engagement and sales.
Other speakers, including Kayla Villena, Senior Analyst, Beauty and Fashion at Euromonitor International, Cherie Buziak CEO/Owner of BeautyEdge LLC, Karen Young CEO of The Young Group, and Neuroscientist and Mind-Body Expert, Dr. Claudia Aguirre will tackle the industry’s hottest issues.The free-to-attend Formulation Lab, hosted by the show’s new official technical advisor Mark Chandler, will also provide up-and-coming and experienced formulators with opportunities to increasing their knowledge on the latest ingredients.
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