admin Jim Beam Originals is soon going to launch a series capturing the rendition of famous international musical pieces by renowned Indian artists. Powered by Paytm Insider, the novel platform will see various esteemed Indian artists reimagine some international classics-sang, composed and directed by international maestros. This first of its kind venture will comprise of 10 Indian artists who will reinterpret and present global musical works with a renewed vigour and enthusiasm. Tickets for the show are priced in the range of Rs. 299-499, with an all-season-access pass at Rs. 1500. All tickets are available on Paytm Insider The first edition of this virtual musical experience will include renowned Indian singers like Benny Dayal, Shaan, Usha Uthup, Raghu Dixit and others. The platform will also be graced by the Colonial Cousins. This will mark their return after a long hiatus.
An Ode to International Artists
The first season of this novel and innovative trailblazer is set to release on the 7th of November 2020. The show has been created and sponsored by Turnkey Music Publishing and Music Plus. Each 60 min episode will be filled with melodious and unforeseen renditions of our beloved international tunes. The very first episode of the series will be inaugurated with a breathtaking performance by the Colonial Cousins. Their performance will be a tribute to their signature Indipop style. They are set to perform the abridged version of The Eagles’ Discography for the launch of the series. The second performance of the series will be a reinterpretation of Michael Jackson’s hits- curated and presented by Shalmali Kholgade. The second episode is set to release on 21st November 2020. This thrilling rendition will be an ode to the lifeworks of the King of Pop.
Creating new Soundscapes and Opportunities
Varun Khare, Business Head Live Entertainment at Paytm Insider was quoted saying, “All art is inspired with everything original coming from a point of reference. Through Jim Beam Originals, we hope to create a platform for some of the best names in Indian music to bring their own distinctive perspective to popular hits.” Varun explained how the audiences are adapting to the new normal of the pandemic hit world. Remaining indoors for a significant time of the year, we have all become accustomed to concerts and shows being hosted on digital platforms. This was one of the key factors that helped curate this novel idea. He also added, “Jim Beam Originals recasts our audiences’ understanding not only of these famous artists and their works but also of how they partake in musical experiences online.” The creators of the series also believe that it has the power of not only enhancing the popularity of international music genres but also exemplifying a new online gigs business model. This show marks the beginning of an important soulful musical journey, one that will inevitably open the mind of the listeners to a new domain of musical sensibility.
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