Nissan Motor Launches Electric Crossover SUV Ariya

YOKOHAMA: On Wednesday Nissan Motor presented the all-new Ariya, an electric crossover SUV.

The Ariya promises powerful acceleration and smooth, quiet operation. Drivers and passengers can relax and enjoy the ride thanks to autonomous driving technology, concierge-level assistance, seamless connectivity and a spacious, lounge-like interior with a 100% electric powertrain and an estimated range of up to 610 kms.

Makoto Uchida, CEO, stated, “The Nissan Ariya is a truly beautiful and remarkable car,” “It enables you to go further, easier and in comfort. The Ariya is designed to impress, and to express what Nissan strives for – making our customers’ lives better.”

Presenting Nissan’s latest self-driving technologies, the Ariya has a driving range similar to Tesla models and will sell from around 5 million yen. That makes it more upscale than the X-Trail SUV, Nissan’s top-selling global model known as the Rogue in North America.

Nissan aims to sell just 30,000 for the model’s first full year of global sales

Nissan Motor Co. on Wednesday revealed the Ariya – an electric SUV and its first all-new global model in 5 years – hoping it will symbolize its road to recovery after more than a year of scandal and a precipitous decline into earnings losses.

However, initial sales plans for the Ariya are modest, people with knowledge of the matter told Reuters, an indication that the vehicle will do little to lift Nissan’s bottom line.

Nissan has informed that the new logo had been in the works since the model’s inception in 2015, before former CEO and chairman Ghosn was arrested in Japan on financial misconduct charges in late 2018. Ghosn has denied the charges.

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