admin The by-gone year has witnessed a formidable amount of digital transformations. Companies all over the world, operating along various service verticals have invariably migrated their businesses onto the virtual and digital portals. The Covid-19 pandemic has acted as a potent catalyst in accelerating the pace of digital transformations across the industrial landscape. In such a scenario, keeping in tune with the raging digital trends in the market becomes an invaluable necessity for firms.
By assessing these trends and incorporating them into your business models, you can create more effective digital marketing strategies that address the novel needs and preferences of customers by leveraging the boons of the modalities and channels most accessed by them. To help firms understand the digital landscape better, we have listed below some of the most notorious digital marketing trends that are dominating the market in 2021:
- Interactive Content
Curating original and engaging content is one of the core elements of a digital marketing strategy. Trends suggest that the addition of interactive elements to the company’s website or mobile application significantly boosts customer engagement while simultaneously augmenting their user experiences.
Interactive marketing has emerged as a seminal part of all the successful digital marketing strategies across various industrial segments. Quizzes, games, polls, video snippets, contests, and surveys can be the most simple, yet engaging forms of interactive content segments that companies can add to their portals. Incentivizing contests with rewards has also proven to boost the reach of the brand among customers.
- Social Media Marketing
Given the formidability of social media platforms today, it comes as no shock that companies must devote a significant proportion of their resources to social media marketing to secure an edge in the present scenario. The rationale for this is quite simple: since the beginning of the pandemic, consumers spend a better part of their time online, mostly on social media platforms. Thus, such platforms have invariably become the most prudent conduits of reaching them.
Companies can invest in an all-round content development and management team to maximize the reach radius of social media channels. This team will be responsible for making the content plan, monitoring, and driving customer responses, and attracting new business to the brand.
- Stand for More than Just Profits
In the current scenario, when the changes in the social and ecological realm are profusely amplifying, brands need to channel their energy towards creating digital campaigns that are more socially and morally aware. According to recent studies, advocating for social causes can help augment a brand’s reach and appeal.
Customers are more attuned to brands that forward an environmentally or socially conscious message. When brands are able to use their clout to vocalize issues that are important to customers, they create a bond that is more than just a patron-client relationship. This bond thus offers more stable longevity to the relationship the brand cultivates with clients.
- Invest in Customer Retention
Enhancing customer retention strategies is another trend that is currently dominating the realm of digital marketing. Under the principle of this trend, firms are encouraged to focus on strategies to not solely expand the customer base but to specifically retain the existing one.
This directly correlates to building loyalty among the customers of the brand by exerting more energy on improving the later stages of the buyer’s journey. This is seminal because once customers are content with the services and products of the brand, they are more likely to share their positive referrals with family and friends. An added advantage is that this will automatically help expand the brand’s customer base.
- Enhancing Customer Experience through UGC
Most digital trends that are currently dominating 2021 suggest that customer experience is an arena that brands cannot overlook. Neglecting this aspect will invariably affect their reach and appeal. Customers of the modern, digital age crave exciting, engaging, and memorable experiences when they interact with brands.
User-Generated Content or UGC helps achieve this. This kind of content helps strengthen communities of customers and is known for its high reliability quotient. It has been used by brands for a prolonged period of time, but in 2021 UGC will be more dynamically embraced to explore certain unchartered territories of the concept.
- Campaigns that Promote Inclusivity
One of the key features of the changing customer attitudes in the digital space is that customers are becoming much more socially aware and conscious. Brands must mirror these attitudes in their digital marketing campaigns. They must be able to vocalize inclusivity and avowed respect for diversity in all their marketing campaigns.
Technological boons of the contemporary period must be used to promote and safeguard inclusivity. Social media campaigns, email newsletters, brand pages, websites, etc. must demonstrate the company’s faith in diversity preservation.
The technological revolution of the 21st century has witnessed several conspicuous epochs. The Covid-19 pandemic can be deemed as a seminal epoch in itself since it has propelled businesses to migrate to the digital realm at a much faster pace than initially anticipated. Brands now function in an altered landscape and must therefore remain abreast with the changing trends in the sphere of digital marketing to maintain their competitive edge. By incorporating the aforementioned trends into their existing operational models, firms can ace this epoch quite efficaciously.
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