admin Issue : The 10 Most Successful Media & Entertainment Companies in 2020
Seizing mastery in art and science, Redknot, a 360-degree Marketing Solutions Agency creates bold and disruptive brand stories and consumer experiences. The company works on marketing projects from conceptualisation to conclusion without leaving any loopholes in the hierarchy. Its philosophy origins from having a deep respect for its client’s brand and thereby maintains the consistency in every idea, emotion, innovation, and execution. With the unique approach to redefine marketing strategy, it has an extensive list of successfully organised world-class events, promotions, and product launches; it holds expertise in innovating and creating impactful and striking experiential brand activations.
Since its inception in 2012, its school of thought has always been the one of innovation and it has brought it to the ground level. It focuses primarily on finding new solutions to already existing challenges and creates innovative opportunities for a job to be executed well.
Patience ensures victory – Gaurav Arora
Leader’s Profile
“Innovation distinguishes between a leader and a follower.” -Steve Jobs, Apple co-founder
Gaurav Arora, Founder and Managing Partner of RedKnot, is an innovative leader who has used his creativity to build strong connections with clients and provide them with uncanny yet effective solutions. He has a career in Marketing and Advertisement spanning over 15 years. His strengths lie in planning, strategizing and ensuring success for the clients in a highly competitive market. His methodical and structured way of pursuing leadership has taken RedKnot to new heights and now RedKnot is the ‘Biggest Activation Agency of India.’
The Gamut of Industry-Leading Clients
Redknot has always been very focused and selective about the people it exchanges business with as this defines the values and principles of a company. It also projects the faith these companies have in RedKnot and the satisfaction they have experienced. It has worked in alliance with Coca-Cola, City Bank, Toyota and other Industry chiefs on multiple projects dealing with activation and event management services. It exclusively works with reputed industry giants to behold its unique space in the arena.
Novel Craft of Services
RedKnot has mastered the craft of creating unique and eye-catchy activation events, product launches, promotional events and has also fabricated perfect in-store branding events and visual merchandise. The USP of RedKnot has been the removal of the middle man to cut the expenditure of clients and providing them with top-notch solutions. This fundamental change in the process has led up to powerful outcomes as RedKnot now is in full control of the hierarchy. This added value has given it an edge in the market as it can provide inexpensive yet effective services to all companies alike.
The Future Ahead
In this day and age, we are perceiving an exceptional growth rate in the online entertainment business and online content is going to be the king of all content forms. RedKnot realized it much earlier and has launched KaGaz Media and Entertainment, a Media Production House commenced in 2019 which has been on a rise ever since. It plans to expand its service model in different corners of the world starting from India. The aim and values of the company have been inspiring young artists and entrepreneurs and they plan on working with the same enthusiasm in the future.
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