admin Planetcast has recalibrated the media eco system by creating a strong eco-system in Digital Media content processing and distribution enabling the businesses and empowering content creator, owners and syndicators to reach directly to consumers with ease and efficiency along with rewarding engagements and monetisation.
As the ongoing wave of digitisation grip industries, securing a market niche that’s tantamountto the broadcasting revolution itself is a distinction only a few brands have managed to secure. With a pioneering legacy that cements its market reputation, Planetcast Media Services has established itself as a trailblazer in the broadcasting industry. Known for its Cloud-based Content Management services, Planetcast has a robust architecture of cloud, covering the digital media ecosystem from acquisition, production management, curating/post production and content management to formatting/transcoding, and distribution across a variety of devices for monetization of all kinds of content. Managing over 300 channels and with offices in New Delhi, Noida, Cochin, Mumbai, and Chennai, Planetcast has created a footprint of excellence all over India and the global South-East.
Spearheading the Broadcasting Revolution
As a leading media service provider, Planetcast has been revolutionising the broadcasting industry with its technology-led managed services since its inception in 1996. Renowned for its customised and comprehensive solutions, the brand has crafted a legacy of excellence not just in India, but across Southeast Asia. As a catalyst of change in the media and entertainment industries, Planetcast has been at the forefront of pioneering decisive change within these industry verticals.
Planetcast’s legacy makes the brand name synonymous to the existing corpora of outsourced distribution and playout services in India. With over two decades of providing impeccable broadcasting services, the brand has become the go-to one-stop powerhouse of digital solutions for broadcasters. The firm has earned recognition for its ability to unlock hidden potentials of organisations with efficacious and lucrative solutions that are designed to optimise benefits and minimise costs.
A Stellar Legacy
Planetcast is transforming the way content management and distribution operations are conceptualised and implemented. From embodying a nuanced approach to content storage, enrichment, and automated play-out to need-specific satellite broadcasting, cloud distribution, and digital streaming, the team at Planetcast works to optimise all its service offerings for its clients.
Meeting the Architects
Planetcast has been moulded into this pioneering one-stop broadcasting destination under the guidance of three seasoned industry leaders- Mr. Mahendra Nath Vyas, Executive Director, Mr. Lalit Jain, the Founder Member and Whole Time Director, and Mr. Sanjay Duda is the Chief Operating & Marketing Officer of Planetcast Media Services.
A zeal for constant growth and innovation is essential to pursue greatness along any industrial vertical – Mahendra Nath Vyas
Mr. Mahendra Nath Vyas: The Ingenious Leader
As the Executive Director of Planetcast, Mr. Mahendra Nath Vyas, leads the venture from the forefront. A believer in innovation and originality, Mr. Vyas fosters a genuine passion for crafting enterprises and strategies that are a class apart from the rest. Dispensing several key roles at Planetcast, he is responsible for the technological management of the firm’s operations as well as supervising the tech and business strategies of the firm. Planetcast’s ingenious tech-oriented growth model was ideated and developed under the astute guidance of Mr. Vyas. Without his valuable insights and expertise, the technology facility at Planetcast could not be moulded. His expertise has propelled the firm to be hailed as a formidable leader in the domain of Digital Media Technology and Services.
Mr. Lalit Jain: The Operation Optimiser
With a stellar career in operative optimisation, Mr. Lalit Jain is both a Founder Member and the Whole Time Director of Planetcast Media Services. Over the course of his eminent career, Mr. Jain has worked with several nationally renowned companies like the Birla Group, the Modi Group, the JK Group, the Bhilwara Group, and the Essel Group. His association with industries across service verticals, from textiles to media and technology, has provided him with unparalleled insights into productivity boosting and operation system renewals. He is also a fellow member of The Institute of Cost Accountants of India. Apart from extensive experience in general management and corporate governance, his specialisation and operational areas include Human Resources, Financial, Costing, Commercial, Legal, Marketing, and Administrative matters.
Creating a formidable venture requires utmost dedication, the right skillset, and a relentless drive to excel – Lalit Jain
Mr. Jain has been pivotal in installing the impeccable operational infrastructure as well as the development of the HR department at Planetcast. From cost control and compliance supervision to staff welfare policy development, Mr. Jain’s contribution in building the venture into the formidable brand it is today has been phenomenal. He has worked relentlessly to ensure value engineering, institute financial discipline, and turn around the operations at Planetcast. Under his guidance, Planetcast has crafted the best customer support system that helps deliver upon its goal of privileging the satisfaction of the client.
Mr. Sanjay Duda: The Marketing and Brand Image Specialist
As the Chief Operating & Marketing Officer of Planetcast Media Services, Mr.Sanjay Duda has worked relentlessly to help the firm carve an unparalleled niche in the market. His efforts of moulding a unique and robust brand image for the firm have been fruitful. His hands-on involvement in the transition of the company’s products to the cloud-based marketing model has been much appreciated.
As the world of broadcasting is experiencing new whirlwinds of modifications and novelty, services and product offerings of Planetcast have also been modified to keep pace with the new requirements of their clientele – Sanjay Duda
As Planetcat’s Chief Marketing Officer, Mr. Duda also represents the firm at global industry forums, disseminating insights about the new cloud-based services offered by the firm. The next step in the journey for Planetcast entails addressing global RFPs, asserts Mr. Duda.
Bringing a Vision to Fruition
Crafted with the goal of delivering ingenious, yet simplified technology services to businesses and homes, Planetcast has consistently diversified and upgraded its service offerings to bring this vision to fruition. The unwavering efforts of the Planetcast team and management have today cemented its position as the most desirable broadcasting solutions partner within the Media and IT domain.
A Holistic Approach to Growth and Satisfaction
While Planetcast focuses on the pursuit of novel ideation-based success, it simultaneously hopes to deliver holistic satisfaction to both its clients and team members. Each Planetcast strategy is designed keeping the specific requirements of the client in mind. Customisations are made to ensure the client’s vision and goal is actualised within record times and through the most streamlined routes.
While client satisfaction is of utmost importance to the firm, the growth and goal-fulfillment of the firm’s other stakeholders are of equal pre-eminence. With such a comprehensive approach to growth, Planetcast has ensured that its clients, investors, and employees remain content with the operations and project outcomes delivered by the firm.
Cloud-Based Services Offered by Planetcast
Planetcast occupies a leading market position in the broadcasting and entertainment industries owing to its following cloud-based digital services:
- Flexibility-Imbued Cloud Services
When ideating Cloud X, Planetcast was guided by the vision of creating a one-of-a-kind cloud suite that amalgamates the myriad benefits of various media technologies into one simple tool. This was done to streamline operations for clients. Focusing on making the platform flexible, Planetcast has developed Cloud Playout Services that ensure broadcasters and content creators have enough flexible reign.
- Flawless Post Production Services
With a comprehensive approach to broadcasting, Planetcast offers several post-production services to its extensive clientele. Content management teams can avail of Planetcast’s content replacement, content enhancement, subtitling, voice-overs, and dubbing services that are handled by top-notch industry professionals and experts.
- Special Purpose Network Services
Leveraging its ISP and VSAT services, Planetcast provides special purpose networks for variety of applications. Mobility services, defense operations, security, infrastructure monitoring and management, and water resource management are the main areas covered by such services.
- Digital Media Technology Service
This service vertical of the firm includes an all-encompassing 360-degree suite of consulting, designing, workflow management, manpower planning and many other customized operational offerings.
- Outdoor Media Services
Planetcast ushered in the concept of outdoor media via satellite in India. It is a leading provider of DSNG & Occasional Use services for News, Sports & special events in SD and HD.
Recognitions Attained for Flawless Performance
The impeccable service record of the brand has been recognised with several accolade tokens. The key role played by the firm in propelling and fostering the digital revolution was recognised at the Digital Studio India awards 2018. Apart from winning India’s Most Admired Brand award for 2016-2017, Planetcast was also named as one of the top 10 Independent Teleport Operators of 2020. The service ingenuity of the company was rewarded with the CII Award for Customer Obsession (2018). The flawless track record of this ICRA and WTA certified firm has also been honoured at the Zee Business Dare to Dream Award (2019).
Plans for Global Expansion
While Planetcast continues to hold a position of pre-eminence in the South-Eastern nations, the management of the firm now aims to expand its sphere of influence to Europe and the US. As the firm prepared to undertake significant expansion into the West, the services and solutions offered by the brand also stand to evolve further. This expansion-based growth is set to soon put Planetcast on the global broadcasting map.
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