admin Being one with nature is an art we as a species seem to have long forgotten. Enthralled by the hustle and bustle of our busy city lives, we often forget the need to reconnect with Mother Nature and experience the thrill and adventure of the outdoors. Moreover, the hassle of carrying tents and trekking gear adds as a further deterrent for those of us who may want to embrace the quite of the outdoors. However, with brands like Letscampout, outdoor camping activities are simplified beyond one’s imagination!
This Mumbai-based brand was conceived to reimagine the camping experience, one trip at a time. Built around the concept of ‘camp outsourcing’, Letscampout helps people enjoy their camping trips without the hassle of carrying tents and sleeping bags. Each camping site is equipped with comfy beds, adequate lighting, and well-functioning toilets to help make your outdoor experience as seamless as possible.
“Our franchise program helps budding village entrepreneurs to set up a campsite that they run as per Letscampout standards”
-Abhijeet Mhatre
Meeting the Architect
Letscampout is the brainchild of its Founder, Mr. Abhijeet Mhatre. Born out of his astute vision and molded under his perceptive guidance, today the brand stands as one of the most well-known and successful outdoor camping ventures. Letscampout is a byproduct of Abhijeet’s childhood desire to create a venture that promotes outdoor adventure and activity. However, initially he did not set out to be an entrepreneur. After beginning his career at ICICI bank, Abhijeet continued to work with various fortune 500 companies including CITI, AVAYA, and HSBC. As an ardent nature lover and adventure seeker, he finally made the decision to start this camping startup. By leveraging over 10 years of empirical experience in the field camping and event camping, Abhijeet founded Letscampout.
Plethora of Offerings
Apart from personal packages for treks, camping, picnics, and kayaking in the most scenic sites, one can also opt for packages with firewalks, jungle paintball, and rope-based activities. Letscampout also offers premium corporate outbound packages that are great for team-building exercises and retreats whilst enjoying the beauty of nature. Each package is uniquely created to help fulfill the client’s requirements.
Overcoming Challenges
Since at the time, the world of camping was relatively underexplored in the Indian context, building a brand from scratch and no industry precedence in the country required courage and determination. However, Abhijeet and his team were able to seize this opportunity to create one of the most trusted brands within the event camping space. According to Abhijeet, “Having a company started when there were very few players copying us around gave us a sense of accomplishment.” Owing to this zeal and passion, over the course of the last decade, Letscampout has blossomed into a popular adventure hub catering to ardent campers in and around Maharashtra.
Sustainable Innovations
Innovation is the driving force behind any formidable brand. The same is true for Letscampout. By leveraging the boons of technological advancements, the enterprise has tried to innovate for a cause. The firm has tried to ideate innovative and sustainable ways of waste management for its camping activities. Waste management is a significant cause of concern especially because most camping sites are located in the heart of nature and must be kept pristine. To this end, Abhijeet and his team came up with a cost-effective as well as environmentally conscious solution. Letscampout started making pallet wood toilets with recyclable waste wood to pioneer change. It has also filed a patent for the same. Abhijeet asserts, “Our portable wooden toilets have been well accepted and lauded by our entire client base. Sanitation was a major concern in the outdoor industry and we have fixed it.”
Building the Local Community
Since its inception in 2010, the company and its incisive team of experts are working to fuel the fire of innovation while simultaneously empowering local communities. The brand has secured an ace market position by virtue of fostering inclusive and sustainable ‘rural tourism’ practices that help empower local residents as well as contribute towards building the rural economy. Abhijeet propounds, “Our whole idea is to empower locals in the village to lead a self-sustainable lifestyle. Our franchise program helps budding village entrepreneurs to set up a campsite that they run as per Letscampout standards. This enables us to grow as well as partner with the locals.”
Customer-First Approach
Letscampout has carved a distinct space in the market owing to its unique approach to understanding client requirements. The organization has designed its package according to the specific needs of its clients. Since all client segments are different, each Letscampout package is also different. Letscampout has attained a definitive market edge because it understands the client’s requirements as holistically as their areas of concern. Each program at Letscampout is designed after thoroughly consulting with trainers and clients. Planning is key to the endeavor. The Letscampout team believes in planning ahead and communicating all the steps of the proposed package well in advance with its clients and stakeholders. It takes pride in planning and executive each package with utmost care and precision.
“Having a company started when there were very few players around gave us a sense of accomplishment when these same players copied us and our photos”
-Abhijeet Mhatre
Feedback-Based Growth
Feedback incorporation is key to the growth of the organization. The team at Letscampout believes in updating its offerings by integrating what its clients have to say about their experiences. They welcome both applaud and criticism with open arms as each has a lesson in store. Such a commitment to feedback has ensured that the firm remains dynamic over its years of operation and continues to deliver quality services while also pursuing innovation.
Future Calling
While Letscampout hopes to continue polishing and diversifying its existing experiential training programs, expansion is also very much on the horizon for the firm. Becoming synonymous with camping is the ultimate objective for the brand. It aims to soon cater to the camping needs for adventure seekers all across the country.
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