admin The right marketing strategies are critical to expanding a business. Every entrepreneur starts with a viable idea, but then they need to find a profitable niche, define a target demographic and create value. Whether you’re marketing products, services or information bringing a strong marketing partner onto your team is essential.
Concrete Blonde Consulting is a full-service consulting and marketing firm in NYC. They specialize in providing custom marketing solutions for profit and growth. By examining your business development pipeline, they are able to identify new areas for growth, while also creating strategies to amplify current opportunities. In addition, they provide a competitive media analysis, streamline marketing campaigns and build additional sources of revenue.
Communications is a rapidly changing field and their firm is continually transforming to harnesses the powers of both influence and interaction. They offer clients a variety of tools from third-party PR endorsements to social influencer campaigns to reach consumers and drive business.
‘Every Client is Unique’
The company believes every client is unique. They partner with them to unearth their core business goals. Then they create bespoke strategic marketing plans with benchmarks to chart their progress and target their methods. They feel a sense of responsibility to our clients and we are responsive not only to their needs, but also to the ever-changing world in which they operate.
Myers recommends clients view PR the same way they view working with a personal trainer. You shouldn’t expect overnight results, but if you put in the consistent effort you can expect a total transformation over time. Persistence is one of the key ingredients to success.
Flourishing Future
While asking about the future plans Lindsey says, “Our business is growing as we take on more corporate clients and that’s always exciting for me as a founder because it brings new energy to the company and expands our capabilities. Right now, we’re also working on launching Filigree, a symposium-style dinner club that will allow us a different venue to bring together clients, media and influencers.”
Lindsey Myers, Founder of Concrete Blonde Consulting
Lindsey Myers founded Concrete Blonde Consulting in November 2016 to pursue her passion for building reputations and revenues through business development marketing strategies. The company has since been named one of the “Top 15 PR Agencies in New York” by The Manifest and one of the “Top 10 Best PR Agencies” by Web Surf Media.
Myers provides profit and growth solutions and thrives as a consultant. A communications expert and entrepreneur, she has over twelve-years of experience serving various industries including consumer products and services, tech, lifestyle, hospitality and nonprofit companies in NYC and the Hamptons luxury market. And in 2018, Insights Success magazine named her one of the “30 Most Innovative CEOs” of the year.
She graduated from Boston University with a BS in Communications and concentration in PR. She began her career at WordHampton Public Relations, a firm headquartered in East Hampton, NY and ranked by Jack O’Dwyer’s as one of the country’s “Top 100 Independent PR firms”. In 2013, she made partner and was chosen to launch the company’s NYC division.
Recognized as a strategic leader, she has earned a track record for counseling clients, including Fortune 500 companies such as NAPCO Security, Inc., to increase profits, manage brand reputations and gain market share. She’s continually driven by her enterprising spirit and innate understanding of consumer influence. She takes ownership of the business she supports and partners with clients.
Professional, confident and well-respected by her peers, she has also been a guest lecturer at several universities including Hofstra University and Saint Joseph’s University, possessing a presence people often find unforgettable.
Her leadership and expertise have earned her numerous accolades throughout her career including; PRSA Big Apple award, PRSA Bronze Anvil award, eight MarCom awards, nine Fair Media Council Folio awards, Communicator award, SABRE award and an Excellence in Communications award.
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