Zouk Group Brings Famous Foods Street to Las Vegas

Accessing global cuisines in the local settings has become a hallmark of the 21st century. Carrying this tradition forward, Zouk Group- Singapore’s leading nightlife and lifestyle brand- brings the harmonious blend of the Eastern and Western cuisines to the resorts in Las Vegas.

Details about this Initiative

According to a recent announcement, Zouk Group is set to launch an Asian hawker-inspired food hall concept with authentic street food and cuisines from around the world to the resorts in Las Vegas. Titled Famous Foods Street Eats, the initiative is set to be a 24,000 square footstreet food destination. Boasting 16 diverse food stalls from top chefs and restaurateurs – and the only destination in the country with the most Michelin Plate and Bib Gourmand recognized concepts under one roof, it will provide a one-of-a-kind experience to visitors.In addition, Famous Foods will also feature a vibrant 16-seat center bar and a picturesque speakeasy hidden within the depths of the food hall.

An Homage to the Eastern Legacy

This initiative has been undertaken as a way of paying respect to the food cultures of the East. Famous Foods will pay homage to the lively scene and culture that has been savored at Asia’s most popular hawker centers for nearly a century. These centers, which originated in and are located throughout Southeast Asia, offer a wide array of culturally significant dishes that are locally and critically acclaimed, some even boasting Michelin Plates and Bib Gourmand Awards – an award which originated as a way to honor restaurants that offer exceptional food at a reasonable price.

Zouk Group’s Executive Chairman Hui Lim and Chief Executive Officer Andrew Li not only took inspiration from these traditional hawker centers, but also recruited from them – bringing Asia’s top food hawkers to the U.S. for the very first time. Lim & Li traveled throughout Asia to personally taste test the different hawker cuisines and curated a selection of food stalls for Famous Foods complete with unique Asian recipes that have been passed down through family generations. Andrew Li asserted, “Famous Foods will transport guests to an authentic Asian hawker market – an experience that’s never been replicated in the U.S.After months of planning and carefully curating the perfect mix of partners, Zouk Group is thrilled to be able to unveil this special culinary concept to the city of Las Vegas.”

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