admin Under the leadership of Will Speer, Sony Music UK has launched a new record label called Magic Star. He has been appointed Head of the label.
Specifically for family entertainment audiences, the children’s entertainment label will sign, develop and market artists and branded projects.
With established brand leaders in the family entertainment market Magic Star will partner and will work with the other Sony entertainment companies.
The new division will also work in collaboration with each of Sony Music UK’s labels and their artist rosters, as well as explore opportunities with new artists.
NBCUniversal’s Speer joins Magic Star. At NBCUniversal he has seen international marketing across DreamWorks TV and NBCU Kids and Family.
Will Speer had lead successful global campaigns for projects including Kung Fu Panda, Trolls, How to Train your Dragon and Spirit Riding Free.
Previously Will worked as EMEA Marketing Director at the leading international children’s toy company Mattel which was working on pre-school favourites Thomas & Friends, Fireman Sam and Bob the Builder.
Will Speer was working the Walt Disney Company for eight years and has managed Disney brands across TV, Digital and Theatrical. Additionally he worked on projects including Hannah Montana, Monsters University, The Muppets, Cars and Toy Story.
Will Speer said, “Sony Music have identified a huge opportunity within the family entertainment market to create fresh new audio and audio-visual content and also have access to a wide repertoire of signed artists who already have huge family appeal.”
“The scope is endless, and I am very much looking forward to bringing my experience in kids’ media to such an entertainment powerhouse like Sony Music.”
Sony Music UK & Ireland, COO Nicola Tuer stated “We recognise family entertainment as an untapped market so launching Magic Star provides a wealth of opportunity for us and will strengthen our capacity for growth. She added “Will is a highly respected executive with a track record of success and knowledge in the industry, which will serve us well as we advance in this market.”
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