admin Recently L’Oréal unveiled its AI-powered offering Perso at the CES 2020. L’Oréal is a French personal care company with its headquarter at Clichy, is one of the most recognised brands in the world. The popular brand has always been seen as an innovation hub in this evolving sphere, which is privy to all kinds of trends and fads.
In 2014, L’Oréal acquired NXT Cosmetics for an undisclosed amount, to penetrate the North American markets. In 2016, they acquired IT Cosmetics for $1.2 billion. It also has six other research centres, dedicated to cosmetic research and developing technologies, established in six different countries with one in India as well.
Now, the company is making strides to make its products, right from product development, testing and transportation, as eco-friendly as possible. The company declared all their product ‘vegan’ in origin and also claims to have significantly reduced its carbon footprint – by 77% since 2005 and aims to become carbon neutral by 2050. L’Oréal’s latest revolutionary product — Perso was unveiled at the CES (Consumer Electronics Show) 2020. Perso is an AI-controlled cosmetic product dispensing device, which is actually a collection of three devices — one for skincare, foundation and lipstick each. The device is operable via Bluetooth and is NFC (Near-field Communication) compliant, which basically means that it works best in tandem with a smartphone. Users must install the Perso app, take a picture and upload it in the app. The app analyses the condition of the user’s skin with regards to the moisture content, wrinkles, pore visibility, etc. The AI takes it a step further, through Breezometer geo-location data, which locates the smartphone and gathers relevant information concerning that specific location like the local weather, humidity, pollution, UV index and even pollen concentration in the air. To further bolster the effectiveness of the cosmetics, the user can input their personal preferences or elaborate on what they are looking for.
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