admin Instagram has changed many aspects of our lives like how we eat ,how we holiday, how we conduct our everyday lives, how we communicate and most recently how we shop.
The shopping tool on Instagram is not new news; In fact, 130m people a month now tap on the shopping tags to find out more about a product on Instagram. Many times we’ve been tempted by the temptation of a white shopping dot on a post and the swipe up feature which leads us to the perfect pair of jeans for a considerable time.
Instagram has launched a pop-up shop in London’s Selfridges just in time for Christmas featuring eight carefully curated brands, spanning fashion, beauty, jewellery and interiors, which have established themselves on Instagram.
Eva Chen, fashion director at Instagram, said: “Brands have been a key part of the Instagram community since our launch – Instagram has always been a place to discover and be inspired by businesses of all sizes. Today, 90% of people follow a brand or business. The Instagram Edit @TheOfficialSelfridges brings to life some of these beloved brands that were built on Instagram in an iconic setting just in time for Christmas.”
Chen – who admit to being a fan of shopping at Waitrose, Boots and Waterstones when she comes to London – and her team were responsible for curating an edit of brands which includes The Frankie Shop and Kim Shui along with British brands such as Ammé London and Tandem Skincare. It’s The Frankie Shop that has really got a excitement, with stores only in New York and Paris its been long waiting to get the brand’s effortless offering of clean cut womenswear pieces. Sharp tailoring, utility inspired jumpsuits and oversized leather, The Frankie Shop meets all workwear needs without losing an individual edge. The Instagram Edit is open from 5 to 15 December at Selfridges London in The Designer Studio on 3.
Magazine 
