admin Unilever and Sundial have launched a new Brand under the name of ‘Emerge’ for catering Gen Z multicultural women with a new line of textured hair products. It is exclusively available at Target stores throughout the USA. The price range is affordable keeping in mind that it enables multiple acts of self-discovery.
Soumya Donkada, Innovation & Strategy manager at Unilever, states, “We’re committed to reaching 100,000 young women nationwide by 2025 to help them emerge their true, authentic and creative selves. Our partners will enable us to help young women gain access to networks, experiences and resources they need to succeed in their creative endeavors no matter how they define creativity. From dance to photography and everything in between, Emerge gives women the confidence needed, in their hair and themselves, to focus on their passions unapologetically.”
Emerge has been a true collaboration of Sundial’s wide and deep knowledge of the fashion industry and multicultural beauty precisely and Unilever’s proficiency at building brands and sticking with the core values. And this, in turn, has created a Beauty Brand for Gen Z naturalists and multicultural women. Providing an unparallel approach when pursuing textured hair, the moisture-rich Emerge products helps in reducing frizz for 48-hours and adding curl definition. Emerge is more than a haircare line for Gen Z women. It absorbs the fact that self-expression, creativity and self-confidence are an important part of women, especially Gen Z. Emerge also understands the fact that young women of colour don’t get opportunities and access in general which are all important in pursuing careers and most of them left behind at the initial phase of the career.
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