The VR market is ready to touch more than $190bn by 2022, and this gifts an excellent opportunity for marketers to attract their consumer base again.
In advertising, there are comparatively few real innovations, and even though experts continuously struggle to innovate something fresh to engage their audience, it seems that the next big step has delivered itself from the outer marketing world.
Over the past few years, Virtual reality (VR) technology has been gradually growing to roll the tech community and is expected to touch a market value of $192.7bn in 2022, according to Statista.
Virtual Reality abilities
As this could be new to businesses to understand, the concept of VR is a bit fluid that many would initially assume. Virtual versatility is a very valuable piece of knowledge for those hoping to open its marketing potential. Brands like Lacoste, a French sportswear company successfully linking 3D product scanning with its AR app. When shoppers place their foot on a designated AR graphic area inside a Lacoste retail location and view it through their smartphone. The app will customize the size of the shoe to show how it might look on the buyer along with the display of product details. Lacoste’s AR app has not only enriched the retail experience but also diminished the load on retail staff inside the store. This gained interest in their brand improves the engagement of the customers.
A new frontier
While talking about marketing in the digital age, innovation is the most demanding concern than ever before. As the revenue of user interest in promotion increases speedily, brands are feeling the pressure for innovative solutions to this growing concern. At the same time, advertising professionals have always had to find ways around the hindrance of customer engagement, the rise of the internet in everyday’s life has given us new ways for sales tactics.
VR, Rare in Online Marketing
Consumers are excited about this new technology which open ups the global opportunities to those who wish to dive into this field. Keeping in mind the added benefit of prodigious media exposure, consumers are eager to experience VR in all of its models.
Ingeniously Appealing Way
The most valuable asset of your product and services are your audience. VR has ability to fully immerse into your offerings. VR impacting the other marketing media and letting you that you are at the forepart of the respective field.
Recently Inflight VR has declared that SunExpress has become its latest airline customer. Inflight VR’s entertainment content will be available on SunExpress’ flights departing from Antalya from the end of May. Passengers will be able to enjoy a 360-degree private entertainment experience on board with content varying from blockbusters to destination clips and meditative relaxation videos.
Whereas Nintendo is becoming the latest player in virtual reality. Last month, the company declared its new Labo: VR Kit, cardboard that video game players can mold into game accessories, like a bird and camera among others, and then use them with Nintendo’s flagship Switch console. Those accessories include a blaster that shoots lasers and fruit, a bird that players can fly around within games, and a “wind pedal” that produces a draft as players jump in games to make the experience seem more realistic. There is much more to expect in the upcoming years, and as virtual technologies continue to grow and change, we will definitely see some extraordinary innovations. Only time will let us how the world of digital marketing will develop with this software.
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