The handle of Burger King U.K in its latest tweet urged their followers and people in general to order in from the smaller restaurants in order to give them a boost. This was all done in good spirit to help the restaurants that are going through a tough time given the pandemic.
Not only this, Burger King also gave its feed to the restaurants to advertise their product at absolutely no cost. This would help the people know about these restaurants and therefore give them the much-needed impetus to rise out of this situation and establish themselves as a successful restaurant.
This move was applauded by the netizens and all users garnered Burger King with love for their empathy and love towards everyone. This is a very apt example of how this pandemic has taught us the importance of unity and humanity and how we all need each other.
It is hidden from the public that this pandemic has been hard for businesses and perhaps the industry to have suffered the most is the food industry. In such a scenario, many restaurants have had to shut down completely while others have had to incur heavy losses or lay off employees.
Therefore, the move by Burger King has come at a time when it was needed most and it is something that could have the power to change the fortunes for some and get them on the track of recovery.
On the official handle of both Instagram and Twitter, the post read:
They need you more than ever! Furthermore, in the poster the words, there’s more to life than the whopper and then names of a few restaurants like Roti King, Eco, Dumplings Legend and so on were written in bold and more details about the usage of Instagram feed was given.
Later, signature dishes from the restaurants were shared on the Instagram page hoping to reach the maximum amount of people.
It was indeed a lovely gesture and earned several retweets along with numerous of replies, all praising the fast-food chain.