admin Colgate-Palmolive has launched two new vegan products, certified with The Vegan Society’s International Vegan Trademark in Europe, called Smile for Good.
The Smile For Good toothpastes come in two varieties – Whitening and Protection – and are encased in recyclable packaging and brand owner Colgate-Palmolive says it plans to share the recyclable plastic packaging technology with rival companies.
Smile for Good toothpaste received the Vegan Society’s Vegan Trademark, meaning that it doesn’t contain any animal products. Toothpaste typically contains glycerin that’s made from mixing animal and vegetable-derived oils. Instead, Colgate uses an alternative bonding ingredient. The toothpaste is not tested on animals, either, with the Vegan Trademark Instagram page stating the toothpastes would be available across the EU in supermarkets and other personal care retailers.
The Vegan Society said that the toothpaste is available at Tesco, ASDA, Sainsbury’s, Morrisons, Boots, Superdrug, Wilko, Waitrose, Savers, Ocado, and Amazon.
In addition, the Smile for Good toothpaste comes in a tube made from high density polyethylene (HDPE), better known as the No. 2 plastic used for milk jugs and similar plastic bottles. Colgate-Palmolive began shipping these tubes to retailers last November under the Tom’s of Maine brand. It was the first tube recognized by the Association of Plastic Recycles, according to the company.
The tube took more than five years to develop, the company said. HDPE had been thought to be too rigid for a squeezable tube, but the plastic has the advantage of being widely recycled. Colgate says that their engineers figured out how to combine different grades and thicknesses of the plastic laminate into a tube that meets recycling standards and “holds up to the demands of high-speed production, all while remaining comfortably squeezable.” Chief executive officer and president of Colgate-Palmolive, Noel Wallace said, “We want all toothpaste tubes — and eventually all kinds of tubes — to meet the same third-party recycling standards that we’ve achieved. We can align on these common standards for tubes and still compete with what’s inside them.”
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