admin Facebook has been overflooded with its news feed to post more ads and running out of space. This space issue has been creating the problem of a slow down in the company’s growth. Now, the social media giant has been looking for new avenues.
Facebook has turned to its Instagram app for its next growth phase. Instagram is looking to place more ads on its popular Explore tab. The tab is the section on Instagram where the app suggests content to users. The users might be interested in the content from accounts they don’t follow yet.
Instagram is putting ads into the Explore tab, which is viewed by more than 50% of its one billion users, according to the company’s press release on June 26. Instagram said that it’s slowly launching ads on the Explore tab in the coming months.
Facebook has been trying to get more money from Instagram—its fastest-growing app. Earlier this year, the company launched a feature that allowed Instagram users to buy advertised products without having to leave the app. As a result, Instagram is more valuable to advertisers. The company also has more information about its users, as a result.
More monetizing options have been driving Facebook stock this year. Facebook has risen more than 41% year-to-date.
While this may be good news for users with large followings who make money promoting products, for the rest of us, it could mean wading through more unwanted ads in our feeds.
Instagram, a Facebook-owned platform known for photos that inspire envy and ire, announced changes to its advertising strategy that would allow brands to promote influencer-created content in people’s feeds, even if those people do not follow the influencer’s account.
“One of the biggest requests from brands to date is the ability to incorporate branded content posts into their advertising strategies,” the company said in a blog post.
“With branded content ads, businesses have an opportunity to tell their brand stories through creators’ voices, reach new audiences and measure impact,” the statement continued. “Using the tools available on the Facebook ads platform, businesses can reach targeted audiences beyond the people who follow the brand and creator accounts.”
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