admin As the nutraceutical market enjoys a surge of commercial interest, particularly through e-commerce, standing out involves more than just unique formulas and innovative marketing strategies. It requires a relentless commitment to quality, rigorous scientific validation, and building customer trust. Companies in this space are increasingly focusing on blending cutting-edge research with premium natural ingredients to meet the growing demand for health supplements. This competitive environment fosters innovation and drives brands to continually enhance their product offerings, ensuring they meet the highest standards and effectively support consumer health and wellness.
Xtend-Life Natural Products, a New Zealand-based company, has been at the forefront of this endeavour, providing high-quality supplements designed to extend not just life, but the quality of it. With over 20 years of dedication, innovation, and scientific research, Xtend-Life has earned its place among the most trusted brands in the nutraceutical industry.
A Vision Born from Adversity
The story of Xtend-Life began in 1998, when founder Warren Matthews found himself at a pivotal crossroads. At 50, having lost everything in a business deal gone wrong, he realised that to rebuild his life, he needed not just more years, but healthier ones. This realisation sparked the creation of Xtend-Life, with the mission to develop health supplements that could transform lives. The flagship product, Total Balance, was born out of this vision, laying the foundation for a company that now serves over 400,000 customers globally.
Commitment to Quality and Integrity
Xtend-Life’s commitment to quality is unwavering. The company built a state-of-the-art pharmaceutical-grade facility in New Zealand in 2012, allowing complete control over every step of the production process. This facility adheres to strict regulatory standards, including those set by the New Zealand Ministry of Primary Industries (MPI) and Food Standards Australia New Zealand (FSANZ). Xtend-Life’s certifications include GMP Certification, ISO 9001 Certification, and MPI registration, ensuring that their products meet the highest safety and quality standards.
Scientific Excellence and Innovation
“Our commitment to quality and innovation drives us to continually enhance our products, ensuring they meet the highest standards and effectively support our customers’ health and wellness”
– Simon Doig
At the heart of Xtend-Life’s success is its dedication to scientific research and innovation. The company collaborates with top bio-scientists and health experts to develop cutting-edge formulations. Notable among these experts is Dr. Joel Kahn, a leading cardiologist known as “America’s Healthy Heart Doctor,” who endorses Xtend-Life’s cardio product range, including GG Pure, CX8, and VasQ Flow. These products are designed to manage statin side effects, artery calcification, and blood pressure, respectively.
Dr. Kahn’s endorsement is a testament to the scientific rigour behind Xtend-Life’s products. He mentions that Xtend-Life is producing some of the most scientifically-backed and cutting-edge supplements he has encountered, highlighting that the brand name ingredients they select are unparalleled.
A Journey of Resilience and Growth
The resilience of Xtend-Life’s founder, Warren Matthews, is a cornerstone of the company’s ethos. Starting from scratch at 50, Matthews’s determination to improve his health and extend his life led to the creation of Xtend-Life in 2000. His passion for working with the smartest minds in the field has driven the company’s growth and success. Today, under the leadership of CEO Simon Doig, Xtend-Life continues to innovate and expand its product offerings, while staying true to its core values of integrity, purity, and innovation.
Simon Doig, CEO of Xtend-Life, brings over 20 years of extensive experience in global markets, predominantly working with export companies in New Zealand and Australia. His expertise lies in business development, strategy, and market-based growth. Simon has a proven track record in developing and executing business strategies and growth initiatives, including mergers and acquisitions, divestment, and managing large business units and joint ventures. Recognized for his leadership, he was a runner-up for New Zealand Young Executive of the Year and a winner of the New Zealand Export of the Year awards. Simon holds a Bachelor of Commerce in Marketing from Lincoln University and is completing an EMBA at Melbourne University.
A Holistic Approach to Health
“At Xtend-Life, we believe in the power of natural ingredients combined with scientific research to create supplements that truly make a difference in people’s lives”
– Simon Doig
Xtend-Life’s philosophy is rooted in the belief that a preventative approach is better than a cure. This philosophy is embodied in their comprehensive range of supplements, designed to support overall health and well-being. Their flagship product, Total Balance, is a testament to this approach. Xtend-Life’s signature product, Total Balance, is a globally recognised supplement made with over 100 vitamins, minerals, enzymes, herbs, and other nutrients designed to synergistically work together. Developed from founder Warren Matthews’ quest to enhance his health span, Total Balance evolved from a basic vitamin regimen into a comprehensive multi-nutrient solution. This supplement supports cellular health and balances all body systems through premium minerals, enzymes, amino acids, and age-defying nutrients. Manufactured in Xtend-Life’s FDA-registered, GMP-certified facility in New Zealand, Total Balance benefits from the highest quality natural and bioactive ingredients, ensuring optimal absorption. The special enteric coating further protects the nutrients from stomach acids, maximising their efficacy in the upper intestine. Simon Doig emphasises that Total Balance is constantly updated based on scientific research and customer feedback, making it the most comprehensive supplement available, supporting anti-aging, immunity, digestion, joints, hormonal, mental, and brain health.
Global Reach and Impact
From its headquarters in New Zealand, Xtend-Life serves a global customer base. The company’s state-of-the-art manufacturing facility in Christchurch ensures that all products meet the highest standards of quality and safety. Xtend-Life’s dedication to customer satisfaction extends to their shipping and delivery practices. Orders are shipped via DHL express, ensuring fast and reliable delivery to customers worldwide.
Rooted in Nature, Driven by Science
Xtend-Life’s products are a perfect blend of nature and science. The company sources the highest quality ingredients from around the world, including the Tibetan Plateau and the Amazon Rainforest, to ensure the potency and efficacy of their supplements. Their focus on purity and natural ingredients is matched by their commitment to scientific excellence. Each product is formulated based on rigorous research and clinical data, ensuring that customers receive the best possible health benefits.
Supporting Cardiovascular Health
Cardiovascular disease (CVD) remains a leading cause of death globally, with one in four Americans succumbing to a cardiac event every 38 seconds. Xtend-Life addresses this critical health issue with their specialised cardio product range. Their collaboration with health ambassadors like Dr. Joel Kahn has been instrumental in developing products that support cardiovascular health and help prevent and reverse heart disease. Dr. Kahn’s belief that lifestyle changes, diet, and good supplementation can prevent most heart diseases aligns perfectly with Xtend-Life’s mission.
Looking to the Future
As Xtend-Life looks to the future, the company remains committed to its founding principles of quality, integrity, and innovation. CEO Simon Doig emphasises the importance of ongoing research and development to keep pace with the evolving needs of their customers. The company’s focus on cardiovascular health, supported by experts like Dr. Joel Kahn, will continue to be a key area of growth and innovation.
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