admin Limited resources and accelerating demand for protein across the world has consequently boosted the demand for sustainable and quality animal nutrition solutions. The Indian livestock industry has also witnessed a similar growth spurt in the course of the bygone years, lodging an average annual growth rate of 7-8%. Trouw Nutrition, a Nutreco company, operates with the purpose of Feeding the Future aims to address the existing challenges in the industry by supporting farmers, feed millers and integrators with its innovative solutions. Based on the cornerstones of quality, innovation and sustainability, Trouw Nutrition has been optimizing animal nutrition through integrated solutions for a period of over 90 years.
Trouw Nutrition, the animal nutrition division of Dutch global company Nutreco is headquartered in the Netherlands, while its Indian operations are headed from the Hyderabad-based office of the company. Trouw Nutrition India brings an integrated approach of Feed-Farm-Health to support efficient feed mill operations, help raise healthy animals and bring better nutrition for maximum productivity and profitability.
“Trouw Nutrition is reconfiguring the future of the livestock industry with its unique approach to curating optimized animal feeds and performance-enhancing solutions”
-Dr. Saurabh Shekhar
A Sparkling Legacy
Led by the noble mission of Feeding the Future, Trouw Nutrition- a part of the Nutreco Family- works relentlessly to ensure sustainable animal feeding solutions. As the animal nutrition division of Nutreco, Trouw Nutrition has a stellar legacy of 90 years in ideating innovative ways of raising healthier farm and companion animals. With a broad portfolio of offerings including feed specialties, feed additives, premixes, and nutritional models and services, coupled with its ever-augmenting expertise in feed, farm, and health, Trouw Nutrition has flourished into a top one-stop destination that offers tailor-made solutions to clients. With a presence in over 105 countries, Trouw Nutrition is reimagining the way the feed-to-food chain works in order to create a brighter future. Believing in the power of nutrition and good farm management, Trouw Nutrition aims to transform industry standards for the better.
Meeting the Transformational Leader
Trouw Nutrition has grown into a ground-breaking industrial stalwart under the auspices of its astute General Manager, Dr. Saurabh Shekhar. With an M.V.Sc Degree from the College of Veterinary Sciences in Hisar, Dr. Saurabh has worked with several industry pioneers like Pfizer, and MARS. With an extensive experience of helming different leadership roles in these organizations, Dr. Saurabh finally joined Trouw Nutrition in 2017. Working as the Managing Director for Nutreco businesses in South Asia since January 2021, Dr. Saurabh is currently responsible for both Trouw Nutrition and Skretting brands in the region.
State-Of-The-Art Products & Services
Trouw Nutrition aims at fulfilling significant lacunas in the animal nutrition industry. With its integrated approach to feed-farm-health, Trouw Nutrition has the following key brands that make a variegated portfolio of products available to customers:
ChickCare: Trouw Nutrition’s ChickCare is an optimally designed feed that provides the right nutrition to broiler chicks during the initial 4 days of introducing them to food and water. This helps ensure their proper growth and improve their early life health, while also enhancing your profitability from the operation.
Selko: As Trouw Nutrition’s feed additive brand, Selko is focused on improving feed safety, animal health, and the overall performance of your livestock.
MaxCare: MaxCare is the firm’s most popular animal feed supplement brand that offers customers a plethora of products to help boost and support livestock performance, while minimizing costs.
Sprayto: Premium calf-rearing solutions from the company fall under its Sprayto brand. Developed after extensive research, Sprayto solutions ensure calves remain healthy, reduce their mortality rates, and ensure high milk production.
NutriOpt: By leveraging technological insights and the unlimited power of digital tools, Trouw Nutrition has developed NutriOpt to help farmers embrace the digital age. As an integrated suite of digital solutions, NutriOpt helps farmers with nutritional knowledge to optimize animal diets for better performance. It offers them an assortment of services to boost the performance of their animals and grow their business.
Customized Feeding Solutions
The customer-first approach of the company has accorded it an ace market position. By leveraging its extensive expertise in the fields of feed, farm, and health, the company is well poised to create tailored, sustainable, and integrated solutions that cater to the specific needs of its diverse clientele. By investing a considerable amount of time and efforts in customer interactions, seminars, workshops, and field studies, Trouw Nutrition is able to identify the challenges encountered by the farmers and then come up with solutions that can be customized based on their requirements.
“By combining the merits of technological knowledge with our passion for delivering the very best to customers, we ideate the most ingenious products and solutions for them that effectively eliminate the myriad challenges of production”
-Dr. Saurabh Shekhar
A R&D Driven Approach
As a pioneering leader and trailblazer in the animal nutrition and livestock industry, the contribution of Trouw Nutrition India can hardly be contested. While feeling the pulse of the market is an absolute necessity for the company, its research and development team has to be accorded an equal amount of credit for their ingenuity. By virtue of their indispensable role in the operation, the R&D team helps minimize costs and maximize the value of all Trouw Nutrition products.
Tapping into the bottomless scientific reserves of innovation, Trouw Nutrition India is able to transform ideas into actionable farm management and feeding solutions. Talking about the innovative culture of the organization Dr. Saurabh asserts, “Innovation is our core value and we constantly try to bring innovative measures in order to improve the quality of our products. We have world-class researchers and research centers where we conduct our R&D operations which have gained global recognition in the industry. Owing to our collaboration with over 100 top universities, and research institutes across the world, all our products are locally validated before being brought out to the customers. These R&D efforts are substantiated by our 6 research farms dedicated to the study of all species. The research is also supported by MasterLab, the largest network of professional laboratories in the animal nutrition industry.”
The Dawn of a Brighter Tomorrow
Sustainability is not simply a policy decision but a way of operation for Trouw Nutrition. The company recognizes that the future requires sustainable production and development and is thus proud to have an alliance with the United Nations’ Sustainability Programme. Currently, Trouw Nutrition India wishes to continue innovating for a cause while simultaneously focusing on expanding in the B2F segment of the Indian market.
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