admin Limited resources and accelerating demand for protein across the world have consequently boosted the requirement of sustainable and quality animal nutrition solutions. The Indian livestock industry has also witnessed a similar growth spurt in the bygone years, lodging an average annual growth rate of 7-8%. Trouw Nutrition, a Nutreco company, has the purpose of Feeding the Future and aims to address the existing challenges in the Industry by supporting farmers, feed millers and integrators with its innovative solutions. Based on the cornerstones of quality, innovation, and sustainability, Trouw Nutrition has been optimizing animal nutrition through integrated solutions for a period of over 90 years.
Trouw Nutrition, the animal nutrition division of Dutch global company Nutreco is headquartered in the Netherlands, while its Indian operations are headed from Hyderabad. Trouw Nutrition India brings an integrated approach of Feed-Farm-Health to support efficient feed mill operations, help raise healthy animals and bring better nutrition for maximum productivity and profitability. With a broad portfolio that includes feed additives for mycotoxin management, feed safety, gut health optimization, trace mineral nutrition, vitamin and mineral premixes, and backed by unique and innovative models and services, Trouw Nutrition India is a one-stop solution provider for their customers.
Meeting the Transformational Leader
Trouw Nutrition India has grown significantly over the past few years under the leadership of General Manager – Nutreco South Asia, Dr. Saurabh Shekhar. A veterinarian by profession, he joined Trouw Nutrition in 2017 bringing extensive experience having led various teams earlier. Dr. Saurabh while mentioning about the journey says, “Trouw Nutrition brings along with it a very noble purpose and strong values to mark a difference in the animal nutrition industry. Our focus in India has been to maximize the potential of India market through our products, services, and people who are subject-matter specialists. We are grateful that our customers have recognized us for our efforts and have supported us throughout the journey despite the pandemic challenges.”
By combining the merits of technological knowledge with our passion for delivering the very best to customers, we ideate the most ingenious products and solutions for them that effectively eliminate the myriad challenges of production – Dr. Saurabh Shekhar
Driven by Innovation
With a focused approach to develop innovations that can lead the way for next 10 years, the aim of Trouw Nutrition is to significantly impact the entire livestock ecosystem for better productivity and profitability to double farmer’s income in a sustainable way. This is well supported by the six research centres located in the Netherlands, Canada, and Spain that cover research across all species. Trouw Nutrition has the following key innovation pillars that bring an integrated approach of feed-farm-health:
Early Life Nutrition: Aims to maximizing the genetic potential of production animals by investing in the young animal and pre-parturition period. Innovations like ChickCare, are not just antibiotic-free but also have a profound impact on animal’s potential and life-long performance.
Healthy Life: Trouw Nutrition remains equally dedicated to the animal health and welfare while also preserving the environmental and public health. As part of a healthy life, the product offerings of Selacid GG and Selko pH helps to maintain good gut health and hence overall health of animals while also efficiently reducing the reliance on antimicrobials.
Precision Nutrition: Ambitions to harness the power of digital tool and big data to sustainably improve feeding and farming practices while also meeting production objectives. Utilizing digital innovations like NutriOpt to deliver integrated solutions to support sustainable precision farming.
Feed Safety & Quality: Trouw Nutrition’s focus on sustainability is heavily supported by their programme on feed safety. They have been delivering advanced diagnostics and technological solutions that focus on improving the safety and sustainability of the feed supply chain. Products like Toxo-MX, Toxo-XL, Fylax range help to control both mycotoxin and mould challenge.
Trouw Nutrition India has further established a Customer Service Laboratory called TrouwLab in Hyderabad, part of MasterLab-the largest network of laboratories globally, to conduct analysis of various parameters to support their customers. In addition, their state-of-the-art production facility in Jadcherla, Hyderabad is one of its kind premix and feed safety solutions production facility that brings unique features like automation from material handling to bagging so the final products remain completely untouched by human hands, cold storage facility for heat sensitive materials, sustainability initiatives like recycling of liquid waste and rainwater harvesting.
Tested and Validated – Quality at Heart
As a pioneering leader in the animal nutrition and livestock industry, the contribution of Trouw Nutrition India can hardly be contested. While innovations help the company to remain close to their customers, it is the testing and validation of these innovations that make them suitable to each of the different markets. Trouw Nutrition has an impressive 100+ collaborations with top universities, research institutions and customers including India wherein all the products are locally validated before final release to customers.
Quality is another USP of the organization which they maintain through Nutrace, the Nutreco-wide quality and traceability programme. Their dedication to quality is visible through the fact that even the raw material and ingredient suppliers are assessed as per the strict measures to ensure end-to-end tracking and traceability.
The Dawn of a Brighter Tomorrow
Sustainability is not simply a policy decision but a way of operation for Trouw Nutrition. The company recognizes that the future requires sustainable production and development and is thus proud to be committed to United Nations’ Sustainability Development Goals (SDGs). Currently, Trouw Nutrition India wishes to continue innovating for a cause while simultaneously focusing on expanding in the B2F segment of the Indian market.
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