admin Targeted marketing strategies are the raging success formula that can effectively change a brand’s standing within the competitive market arena today. One such brand creating rippling waves of change in the market is Knowledge Hub Media. The West Chester, Pennsylvania based company specializes in B2B advertising and marketing services such as demand generation programs, high-impact online advertising, lead generation, account-based marketing, mobile marketing, white paper syndication, and content syndication. Catering to an expansive list of clients, Knowledge Hub Media has crafted an impressive legacy.
By leveraging its promoting prowess, Knowledge Hub Media excels at lining up its clients with the perfect buyers, at the perfect time- essentially companies that not only have a need and budget for the products and services that clients offer, but that are also ready to pull the trigger and make a purchase decision. The brand has been recognized in the list of Inc. 5000 companies for three consecutive years and has also been featured among the ‘Best entrepreneurial companies in America’ by the Entrepreneur magazine.
Meeting the Architect
Knowledge Hub Media has conquered one feat of success after the next under the astute leadership of its ingenious Founder and CEO, Paul Guenther. Prior to founding Knowledge Hub Media, Paul worked for another B2B focused company that specialized in lead generation services. By amalgamating his knowledge about web development and promoting content online with the experience and insight he had gained about the industry through his previous position, Paul started Knowledge Hub Media in 2009. Today, the brand has flourished as one of the most reputed and revered B2B focused companies operating in the market. Ever since its inception, the brand has grown both in terms of its expanding clientele as well as its revenue levels.
My rule of thumb is NOT to “treat everyone the same way you’d want to be treated,” but rather, to “treat everyone BETTER than you’d want to be treated – Paul Guenther
Paul believes that cultivating excellent leadership skills is an easier task than becoming an entrepreneur. He asserts, “In my opinion, at least, being a true entrepreneur is not something that you can teach. Entrepreneurship is a burning desire that churns inside of you. It drives your thoughts, your tendencies, and in some cases, your every move. It’s not something that you ask to have, try to have, or in a lot of cases, even want to have. It’s just there.” Those destined to be industry stalwarts have something unique and innate that guides them through this coveted journey.
Privileging Customer Experience
As a B2B technology publisher, the brand drives excellence in the advertising and marketing industry. Since the products that it offers are intangible, customer experience is the bedrock of the brand’s untainted legacy. Knowledge Hub Media has built an impeccable market reputation and edge by effectively expanding its global target reach and promoting white papers and webinars in various languages. The brand has secured a distinctive market niche by delivering effective and targeted ad campaigns that follow prompt and timely delivery protocols.
Crafting an Amicable Work Environment
The company culture at Knowledge Hub Media is one of the many reasons the brand has secured a coveted mention in the list of the 50 most formidable tech brands of the year. Employees at the firm are able to maximize their potentials because of the excellent work-life balance offered by the prevalent work culture. Paul mentions that even prior to the outbreak of the Covid-19 pandemic, employees at Knowledge Hub Media would engage in a hybrid model of work where they came into the office about 2 or 3 times a week for about 4 hours. Paul hopes to ease the company’s work culture even further in the post-Covid world.
Failure cannot be an excuse – because you never actually fail at anything until you decide yourself that you’ve failed. If you can’t get things done one way, you try doing them a different way – Paul Guenther
Inspiration & Innovation
The inspiration to continue innovating is derived from the clients and partners of the brand. They act as a perpetual source of ingenious ideation when it comes to thinking outside the box and breaking conventional norms to create something novel and exciting. By intently listening to the needs and wants of the clients, the team can innovate and validate new ideas, new products, and new services that ultimately drive performance metrics and resonate well with its partners.
Overcoming Roadblocks
Challenges and obstacles are quite frequent when traversing the path to greatness. Paul asserts, “Our biggest problems are mostly related to campaign fulfillment challenges, which include very difficult niche targeting criteria, and reaching lead volume goals by the campaign’s deadline. But we are very proactive about never ‘overpromising and under-delivering.’ We simply won’t do it.” The team at Knowledge Hub Media remains typically conservative with the projections that they give clients. This provides another layer of protection that helps to ensure things go smoothly and helps them sufficiently fulfill their promises.
Learning to Grow
Time and dedication are the most important nurturing elements for a business, especially during its nascent stages. Paul advises young and novice entrepreneurs that they must be prepared to invest their time and efforts into their businesses, especially during the initial growth stages. This also means missing out on a few things in your life when building a business from the ground-up. “If you are going to run an effective company, you probably have to work longer and harder than everyone else. Take responsibility for everything, audit your time, and treat everyone with respect. Treat your employees the same way that you would treat your clients,” advices Paul.
A Vibrant Future
Paul generally refrains from forecasting the future trajectory of the firm given the volatile nature of the technical field within which the brand operates. He asserts, “We have experienced annual revenue growth year over year in 11 of our 12 years running… But my vision of the future is never revenue or sales based. I like to think that in five years, we’ll be at least “five years more advanced” than we are now as a company – just as technology advances each and every year.” However, he envisions that the firm will remain ahead of the innovation curve in the upcoming 5 years, replicating its already established growth trajectory. By leveraging the prowess of big data and harnessing the boons of data analytics, Knowledge Hub Media seeks to further fine tune its micro-targeting protocols to expand its reach.
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