admin In a business era that’s characterised by fast-paced changes, remaining abreast with the times while being well-poised to exploit budding opportunities can be challenging. The dynamic business environment today calls for equally dynamic enterprises. Recognising opportunity in any given circumstance and diligently planning a roadmap to seize the opportunity requires a special skill set – a skillset that Creative Factor masters. The Bangalore-based business communication and consulting agency specialises in unearthing business opportunities, preparing roadmaps to navigate these opportunities as well as assisting clients to get to the finish line.
Humble Beginnings
Like all great things, Creative Factor, too, had a humble beginning. Back in 2009, Tridiv Das started the organisation in Bangalore, basing its operations out of a 220 sq. ft. small office. Today, more than a decade later, the company has established branches in Gurgaon, Delhi, and Chennai, Mumbai and has become one of the leading names in the business consultancy domain.
Evolving with the changing times is key to survival and growth. We recognise this fact and help enterprises infuse dynamic agility into their operations that can propel them to keep pace with such changing times – Tridiv Das
Meeting the Creator
As a creator to his very core, Tridiv Das started Creative Factor to step away from the conventional consultancy bubble. He left his position as VP of New Business Strategy and Creative at Digitas to set up this unique business consultancy. With over 23 years of experience in the Creative and Brand Strategy segment, Tridiv has worked on notable marketing campaigns for brands like Intel, Adidas, Apple, Reliance Digital, HP, Schneider Electric and others.
Today, he leads CF+ by leveraging his expertise in Business Strategy and Brand Communications. As a hands-on CEO, Tridiv works relentlessly to streamline operations and fine-tune systems and services. His innovative spirit and boundless expertise have given the firm its market edge. Together with Co-Founder Satish Kumar, the group has onboarded Industry Stalwarts into its board like Partho Sinha as Chief of Creative Strategy, Ranjoy Dey as Chief Growth Officer, Hiral Saimy as Chief of Happiness Officer, Tripesh Das as Head of Creative Operations, and Hari Prasad as Head of Productions. Together they are a force to be reckoned with that works beside their clients as an extended team. Tridiv has helped craft a Culture of Humanising Workplace at CF – an H2H (Human-to-Human) Business Consulting and Communication ideology that also reflects in the clients’ businesses. He quoted “You are given a few relationships by birth, but the rest you have to earn!”
A Purposeful Fulcrum
Sustainable growth is an outcome of the right marketing and management strategies. To this end, Creative Factor is driven by the sole purpose of helping clients achieve their target growth levels through its Business Consulting and Communication Services. Every strategy drafted by CF+, every campaign ideated by the team, and every communication directive issued, all work together towards a common, unified goal – strengthening the client’s business relationships, whether it is the relationship with the stakeholders, the customers, or its employees.
A Unique Approach
With a penchant for problem-solving, CF+ brings together a team of experts that share a passion for challenges. This shared passion is what drives the organisation to position itself differently from market competitors. Creative Factor’s market dominance emanates from the company’s ability to feel the pulse of the market. Often dubbed as the ‘NextGen Consultancy’, the vigilant approach of the CF team allows it to constantly stay attuned to the slightest market variations. This gives the firm the ammunition it needs to curate the right strategies and guide clients in a way that can help maximise their profits. Espousing a humanistic approach to marketing, the company believes in the power of a compelling narrative. This motivates the CF+ team to create campaigns and ideate strategies that share a story, creating human connections that translate to tangible sales figures.
Our business communication and consultancy services are designed to help clients seize opportunities with a roadmap that leads to guaranteed success – Tridiv Das
A Comprehensive B2B Consulting Package
Catering to a wide range of business requirements, CF offers its ingenious services under the following verticals:
Business Consulting – The CF+ team trades in the age-old cookie-cutter approach for a more personalised and custom consulting experience – one that’s tailored to the requirements of the client and, most importantly, one that matches their purpose. Under this vertical, CF+ handles Brand Development, Business Process Audit, Customer Experience Design and Training Program Development.
Creative Communication – This vertical is designed to help clients expand their reach by leveraging new communication tools. By using out-of-the-box communication ideas, brands get to assert their relatability, becoming more relevant to a new set of customers.
Digital Marketing – While digital marketing is often deemed a no-brainer by most consultancies, that’s not the case with CF+. The team believes that although multiple digital marketing channels are available today, not all will fit a client’s unique brand identity. Thus, through its Web Development, Brand Publishing, App Development, and Digital Events services, the firm ensures that digital marketing strategies are tweaked to perfection while user experience is consistently privileged.
Video Communication – A video can communicate a lot more than a simple text-based campaign – embracing this idea, CF+ offers Video Communication services that allow brands to get their story across to the audience in a visual format.
Experiential Marketing – This special vertical is dedicated to harmonising the real and virtual worlds to create unique yet enjoyable experiences for customers that also translate to sales figures for the client.
Activating Brand Purpose- Business purpose for SME organisation.
CF+ is driven by a purpose and it experienced its benefit first-hand. By leading with authenticity and transparency, it has uncovered the secrets to activating the brand purpose beyond the vision and mission statement. The business’s consulting arm is guided by an arching program – IMPACT (Integrated Method for Purpose Activation through Communication and Transformation). It has 14 unique modules -sub-programs that systematically activated the brand’s purpose. The 14 modules include programs like Employee Experience, Customer Experience, Transformation Leadership, Business System Management, Purpose Driven Marketing, Brand Consulting and more.
The Journey Ahead
As for the journey ahead, the CF+ team now prepares to expand its sphere of influence into international waters while consistently improving its offerings in the Indian market. Creative Factor also aims to introduce new workshops and training programs to help the team grow and realise its potential. At the same time, CF+ is also gearing up to create a comprehensive ecosystem of knowledge for young entrepreneurs to guide them through the difficult journey of establishing a business. Doing its bit for the environment, the company has also launched two green initiatives and plans on further intensifying its green efforts in the coming days.
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