BizMerlinHR: The Smart HCM System

In today´s environment those ahead are the ones winning the talent battle. Attracting, onboarding, managing and retaining the right talent is at the very core of any successful endeavor and the art of managing HR is more strategic than ever. In today´s environment, those ahead of the curve are investing in (smart) HRM systems. But make no mistake, not all HRMs are created equal.

Even a basic HRM system helps in systematizing the employee data, while a good HRM system also helps to automate some of these processes. A game-changer system however not only automates the HR processes, but also brings intelligence to them, radically changing the employee experience and informing the strategic decisions in a brand-new light.

In an area as data rich as HR, with the right analytics and artificial intelligence, the data can be efficiently mined by the organizations in a myriad of different ways. BizMerlin was born with this AI centric approach.  This focus on AI allows BizMerlinHR customers to optimize their decisions in all aspects of their human capital management – hiring, allocating, goal setting, training, retaining, etc.

Automating the HR Workflows using Innovative Features

BizMerlin’s highly automated solutions involve Employee Records, Easy on Boarding, Leave Management, Instant Feedback, Performance Reviews, Applicant Tracking System (ATS), Goal Management, Skill Management, Payroll and other. AI-based, BizMerlinHR propels the organization upwards with high-speed growth to stay ahead in their respective industry, be it financial services, professional services, healthcare, real Estate, hospitality, education, government, retail, technology, ecommerce or non-profit.

One of the many unique features of BizMerlinHR is the System Recommendation for candidates.  As various interviewers enter their comments and as they add any documents (resumes, samples, etc.) for the candidate, the system continues to show a system recommendation for the candidate.  Developed using an ensemble model that is always evolving, the system recommendation gives a solid basis for making the ever-critical recruiting decisions.

Another unique feature is the Auto Skill Matrix. BizMerlinHR automatically calculates competency levels based on mutual feedback, assessments and training efforts. It can identify and guide future career pathways and recommends training accordingly.  Auto skill matrix enables the organization to identify, list, measure and analyze the relevant skills for the entire workforce. The skill matrix is perhaps the single most important artifact for organizations that depend on the performance of their human capital.  Competency administrators can create a custom set of skills that are relevant to the workforce, distribute the skills across multiple categories, assess each person’s proficiency of the skill, and then analyze each project and the entire workforce.  The end result is that one can easily understand where the expertise lies in the organization, whether that expertise is strategically positioned to face the challenges of business, and how to advance it to keep that human capital advantage. BizMerlin can then help in identifying appropriate training and learning resources. The beautiful modern user interface makes sure nothing gets in the way.

Company Wall is another distinctive feature of BizMerlin that customers use to build a culture of positive feedback and recognition.  By encouraging team members to give feedback to each other, the organization reinforces its values, identifies experts, recognizes progress and builds a culture that works for the organization.

The Wall of Fame feature provides a method where any employee or manager on the BizMerlin system can leave feedback notes for any other employee on an easily viewed common “wall.” A feedback-oriented culture grows with people’s conscious generosity to give and openness to receive feedback. Their understanding of when and how to give it also expands. All of this requires some learning and getting used to, but it all easily happens with a little practice and some playful features that BizMerlin has designed into its application to make adoption fun: the ability “like” people’s comments, to share them in personal walls; create customized notifications, and even to add emojis. And, with BizMerlin, everyone can do these things from their desk or on the go with iOS and Android mobile apps. Never miss the opportunity to give some feedback again!

Timing is Right for Smart HCM Systems

In the last two decades, HR systems have re-invented themselves from the mundane transactional activities of industrial relations and labor to highly engaging, communicative and intelligent systems.

“The changes in demographic and the transition from a manufacturing to a knowledge economy – have turned the role of HCM on its head. BizMerlinHR is at the forefront of this transition, by providing the critical tools that modern organizations need.” says Dr. Amrinder Arora, CEO of BizMerlin.

Above all, customers love the fact that BizMerlinHR is not just a pretty interface on a Data In/Data Out system (sadly, many HRMSs fall in this category). Rather, BizMerlinHR guides the customers along the way, whether it is in terms of system recommendation for candidates, auto calculating competency levels, identifying training levels, or in countless other ways. It does not only automate time intensive processes, but it brings intelligence to their results.

The AI Expertise behind BizMerlin

The BizMerlin team is composed of industry leaders who are responsible for setting the strategic direction of BizMerlin’s solutions.  The CEO of BizMerlin, Dr. Amrinder Arora, has more than a decade of experience in artificial intelligence field both in commercial and government settings, with experiences as broad as designing an AI powered Risk Targeting System screening millions of transactions to designing an award-winning intelligent transportation system for a major seaport. As an Algorithms and AI expert, Dr. Arora is also an adjunct faculty member at the George Washington University, where he teaches graduate classes on Artificial Intelligence and Algorithms and is author of multiple books in this field. The company president Bob Cofod has led multiple initiatives in combating fraud in the financial services sector, both for commercial banks as well as for credit unions.  Elena Correas, SVP (Strategy) has spent more than a decade in social entrepreneurship, non-profits and intergovernmental organizations.

Every organization needs a top-notch HCM solution in order to hire, onboard and manage their rock star team, and they need to do it in a landscape where the work assignment is short lived and dynamic, and the strategic definition of talent and success is itself evolving. While asking for the core values to stay ahead of the curve, Dr. Arora explains, “We started BizMerlin when we realized the massive changes sweeping the Human Capital Management. The core value that helped us overcome challenges was to always focus on the pursuit of smart tools and value addition to the customer.  Traditional HR tools make it easy for people to collect and organize information, but in the end, one gets exactly what they stored, not an iota more.  Smart tools need to accomplish more than that.  An HCM solution cannot be called ‘modern’ if it cannot give you insights that you never knew possible.  This has been our guiding light for BizMerlinHR.”

For BizMerlinHR though, magic is not just in the name.  BizMerlinHR´s AI based system works to fill the gaps in human capital management space to uplift a ‘regular’ company into a ‘super-charged company. This is what makes it a worthy investment for any organization, but an absolutely must-have tool for services and consulting companies.

Company Culture that Propels Its Own Success

BizMerlin is a young and vibrant organization that has created its own success.  Every developer, every customer success individual in the organization is a driven individual who works and excels as an entrepreneur.   This self-driven attitude delivers results that could never have been possible in a top down traditionally managed organization.  Every employee has an interest in the success of the organization, and thereby, an interest in the success of each customer.

BizMerlinHR’s customers benefit from this culture because of its increased efficiency, reduced costs and improved productivity while the employees get benefit with organizational communication channels being more responsive, open, transparent and measurable.  Everyone wins.

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