admin To promote international travel across the United States, the destination marketing organization for the United States Brand USA, and United Airlines announced a global sponsorship agreement.
The agreement makes Brand USA’s next IMAX film, “Into America’s Wild”, which premieres in February 2020 sponsered by united Airlines an official Global Airline of Brand USA. The “Into America’s Wild” makes a journey across the United States through its ancient homelands, hidden gems, little known trails, and scenic byways, that form the country’s natural tapestry for international audiences. It features the USA’s greatest outdoor experiences from traversing majestic canyons in the Southwest, to exploring the wilds of Alaska, kayaking Oregon’s stunning coast, and walking the Appalachian Trail and more.
President and CEO of Brand USA, Christopher Thompson said “Our sponsorship with United Airlines grew out of our mutual passion for sharing America’s treasures with the international travel community. Together, we are determined to find creative solutions that impact global travel to the United States, travel decisions are increasingly influenced by entertaining content and compelling stories. With no shortage of narratives, Brand USA and United Airlines have the right resources and marketing innovation to elevate the position of the U.S. in the worldwide travel sector.” United’s vice president of Marketing, Mark Krolick said, “At United Airlines we continue to grow our industry leading international network by adding more international capacity than any other U.S. carrier in 2019, we look forward to collaborating with Brand USA to showcase the United States to travelers around the world.”
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