admin This week, Hilton announced “Travel the World,” its new marketing campaign inspiring consumers to explore the wonders of their home countries and discover local alternatives that match the experiences at some of their favorite international destinations.
Details on the Campaign
At a time when many travel restrictions remain and international travel is complex to navigate, Hilton understood that consumers are eager to explore something new, yet many feel more comfortable travelling closer to home. The new campaign launched aims to showcase how domestic travel offers a wealth of similarly wonderful experiences that are a lot more accessible. “This year, Hilton conducted extensive proprietary consumer research in Asia Pacific, and found that on average 34% of families are now more actively looking to book domestic travel versus pre-pandemic times. We understand there is a significant pent-up demand to travel or reconnect with loved ones, and we continue to adapt to meet the evolving needs of our guests,” said Ben George, Senior Vice President and Commercial Director, Asia Pacific, Hilton.
“With 500 hotels across Asia Pacific, Hilton has the breadth and depth of properties across 11 trusted brands for travellers to connect with these local experiences, all of which deliver the exceptional hospitality that we are known for. Our latest marketing campaign, ‘Travel the World,’ inspires and connects consumers in large domestic travel markets Japan, Australia, Malaysia, and Thailand to experiences they can have in their home countries that satisfy their international travel ambitions,” he added.
Endless Options
“Travel the World” highlights the endless options for international-inspired travel accessible from many Hilton hotels in Australia, Japan, Thailand, and Malaysia. There is no shortage of culture, nature, adventure, and food and wine in these countries and the campaign celebrates them all, highlighting the best travel experiences across the region. From sipping an espresso in a Melbourne laneway café to making the most of Pattaya’s vibrant rooftop dining and drinking experiences, there’s no dearth of adventure for the ones who are dedicated to it! Whether it be visiting the beautiful ruins of the Portuguese era in Malacca, or snacking on takoyaki in Osaka and ramen in Fukuoka, the options to travel and have new unparalleled experiences are truly endless.
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