admin Yangyoo, a food tech company, will participate for the first time at the ‘CES 2022’ in the ‘Food Technology’ section, held in Las Vegas, USA in January. The ‘Food Technology’ section of CES 2022, where Yangyoo will exhibit, was newly established to showcase the industry’s growth and innovation and feature leading food tech companies.
Details on the Novelty of the Brand
Yangyoo will exhibit its ‘vegan cheese’ that Armored Fresh, a US subsidiary, has developed, and is expecting to draw significant vegan food attention from the global market. Following the ‘Impossible food,’ Armored Fresh is expected to draw significant vegan food attention from the global market.
Armored Fresh vegan cheese provides flavor and taste comparable to regular cow-milk based cheese by fermenting plant-based protein milk the same way as natural cheese. In addition, you don’t have to compromise nutrition as Armored Fresh vegan cheese contain protein, up to 20%, similar to cow milk cheese.
Armored Fresh cheese is offered in various shapes and flavors so that you can choose according to your taste – in total six types: Slice, shredded, cube spreadable, camembert, and burrata are available in eight flavors; plain, strawberry, blueberry, citron, garlic herb, spicy jalapeno, including injeolmi, salted caramel & chocolate.
Why CES 2022?
Yangyoo chose CES 2022 to introduce Armored Fresh and deliver the brand message on the international stage. Visitors to the booth can see and taste samples of their cheese products, learn about the company and their product availability and roadmap, and join their campaign to become a hero who saves the planet and the environment by completing a simple mission through a QR code.
On the other hand, Yangyoo will start full-fledged sales in the global market to attract an investment in the first quarter of 2022, starting with the participation in CES 2022. Early next year, it plans to launch products using vegan cheese on its own brands, ‘Young Man dduk’, and ‘Spaceman Pizza’. “It is significant to participate at ‘CES’ as the first Korean food tech company and introduce Armored Fresh vegan cheese,” said Andrew Yu, CEO of Armored fresh. “We will continue to serve the global community by innovating and offering products in keeping with our Armored Fresh mission to guard and protect people’s health and well-being, by guarding and protecting our environment and our animals.”
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