admin Burger king decided to revamp its entire structure after a span of 20 years. The colours and designing of the new brand look has been made using bold colours brown, red and green.
This move signifies the use of fresh ingredients by Burger King. The changes have already been implemented and the new logo is being used everywhere beginning from stores to the packaging of the food.
This new designing also shines light on the fact that in order to better the quality of services, Burger King has decided to stop the usage of all forms of preservatives in order to secure better health for all of its consumers.
The global chief marketing officer of Restaurant Brands International (which owns Burger King as their subsidiary) Mr. Fernando Machado said in a statement that they have been doing a lot in terms of food quality and experience.
He also stated that upgrading the logo and the entire visual identity would be a step in the same direction and would also help to make the consumers aware of the steps being taken by Burger King to evolve the brand holistically.
The new logo that has been designed after over 20 years now is made of primarily the shape of its burgers and it also includes the other items on the menu.
The fast food chain made it abundantly clear that it will stop the usage of artificial colours as well as preservatives from the Whopper Burgers which are famous all across the glove. This move can largely be attributed to the paradigm shift being noticed by almost all chains to healthier eating options for all its consumers.
The bold colours also show that now Burger King would be shifting to the flame grilling process.
Although, there is one thing that would remain just the way it is, that is, The King. It is a quirky plastic faced mascot which is signature Burger King.
Machado said that everyone loves and adores the way he is and he will not go anywhere and will continue to do its weird antics.
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