admin Halewood Australia has added Yardhead Whisky to its ever-expanding portfolio of premium alcohol brands, in a move set to disrupt the spirit’s category.
Distilled in Scotland, Yardhead is a single malt Whisky and the first non-age declared spirit of its kind from the John Crabbie & Co Company. Each bottle of Yardhead is matured in 100 per cent ex-bourbon casks, sourced from the original sites frequented by founder John Crabbie in the 1800s, during his time as a blender and bottler.
Despite its rich history, the brand is set to revolutionise the way single-malts are enjoyed. Created for the younger generation, the spirit’s distilling process produces a light flavour, making it the perfect entry-level whisky for traditional bourbon and rum drinkers.
Kelly Coughlan, Marketing Manager of Halewood Australia, said of the launch: “Yardhead is the newest whisky brand on the market to be discovered. A brand steeped in heritage and Scottish distilling expertise, with a modern edge. We’re breaking boundaries within the category, by providing an accessible price point and an approachable way to enjoy the spirit. We recognize that dark spirits and classic cocktails are making a comeback, which is why we’re launching a single malt, made perfectly for mixing.” Halewood International’s launch of Yardhead also sees the production of single malt whisky brought back to its origins in Edinburgh this month, after a 93-year break. The new Bonnington distillery will be the new home for John Crabbie & Co. Situated only a few hundred metres from the original site where John Crabbie matured, distilled and blended his whisky, the new site will produce 3,500 casks of single malt a year.
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