admin Chief operating officer of Tigé Boats and ATX Surf Boats, Daniel Gutierrez, has been named president of the company. He started at Tigé Boats in 2004 and has held a number of executive positions since then, including director of design and marketing for nine years.
Gutierrez will now assume full responsibility for the company, including new-product development and strategic positioning for Tigé and ATX Surf Boats.
“With more than 15 years of service to Tigé, Daniel has been an effective, respected, and strategic leader,” said Charlie Pigeon, owner and CEO of Tigé Boats in a statement. “He has worked hard and committed to understanding all aspects of our business and he shares in the values that Tigé was founded on almost 30 years ago.”
Pigeon added that Gutierrez’s “goals for growth are not surrounded around shareholders profits, but instead to provide our customers with the highest quality product and our business partners with the best working relationships.”
As chief operating officer, Gutierrez led the concept and creation of ATX Surf Boats, a stand-alone brand that operates beside the Tigé Boats brand. “Since the launch of ATX Surf Boats just over six months ago, Tigé Boats, Inc. has experienced a world of new opportunities and a strong growth in both retail and manufacturing numbers,” said the statement.
Gutierrez also oversaw the design of 20 new Tigé and ATX boat models as well as multiple product line overhauls.
“Our success is built on teamwork and a clear focus and direction moving forward,” said Gutierrez in the statement. “We have all worked really hard to put Tigé Boats in this position as a company, and I am excited to lead us forward aggressively and continue to think big.” Gutierrez will be based out of Tigé headquarters in Abilene, Texas. He serves as a board member for the Water Sports Industry Association (WSIA), is involved in multiple charitable organizations in Abilene, and is a three-time guest speaker at Dreamforce, a Salesforce convention.
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