Stephen Curry Teams Up with Under Armour to Launch A Purpose-Based Brand Curry

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The U.S Sports apparel brand has teamed up with the three-time NBA champion Stephen Curry in order to launch a new sports bran named Curry Brand that will also serve a purpose alongside.

The main purpose of this sports brand will be to have a performance labelling which will then sure that all the young sportsters in this generation have an equitable access to sports and no one is left behind.

A recent survey by Under Amour shows in the United States only 22% of the children who are growing in households with a below average income participate in sports while others lack the requisite support to enter into it. This is the where the Curry Brand wants to cut in and make a significant change.

The brand will centre its attention towards providing an opportunity for the sports with the help of partnerships especially to the under-privileged section of the society that has talent for sports but is unable to enter into it because of the lack of the basic resources.

This brand will provide them with apparel, equipment to play, a safe place and environment to practice and coaches that will groom their skills and focus on the overall development of the individual.

The brand currently has its expanse under the footwear, apparel and accessories but as times comes, it plans on trying its luck in running and women sportwear as well.

Stephen Curry and Under Armour have come together solely for a good cause and Curry in a statement said that he has worked with Under Armour for over a decade now mainly for the purpose of community work. In this decade, he has learned that talent can be found everywhere but the opportunities to convert that talent are limited.

The brand has a vision, that is, by the year 2025, help at least 100,000 young athletes and make them grow.

The CEO of Under Armour Patrik Frisk also issued a statement, saying that at this moment sports has become an integral part of our community and the very fact that some young people never even get the opportunity to participate and their talent goes to waste is a problem and he feels that Under Armour and Stephen Curry together can help eliminate this.