Addiction Tokyo, a Tokyo-based makeup artist brand is being brought to the US market by Kosé corporation, a cosmetic company in Japan.
Kosé’s objective through this introduction of Addiction Tokyo in the US market is to show the brand’s depth and the nuances of Japanese cosmetic expertise. More effectively through their comprehensive eyeshadow range.
Bloomingdale’ 59th Street Flagship in New York will be hosting a pop up for Addiction Tokyo. This event will offer customers a hands-on experience with the brand’s range. From eyes to lips to cheeks, the collection of vast selection of 99 eyeshadows with diverse textures will be displayed.
Akira Matsubara, CEO of Kosé America elaborates, “We are thrilled to be launching Addiction Tokyo in the United States. We believe now is the right time to introduce the brand to the American consumer as it has been a favourite in Japan for over 14 years.”