Gap Introduces A New Collection: Its Most Sustainable One!

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The American fashion brand Gap recently unveiled its new collection and it is its most sustainable collection till date. The launch that has been made will include all the sections in Gap may it be everyday essentials, adult clothing, teenage clothing, kids and babyGap.

Gap has been one of the brands that has been wanting to make a paradigm shift to sustainability. In the year 2016, it had announced its aim towards the same, it wants to make clothing that is comfortable and affordable for all without having to harm the environment.

This collection is one where a lot of effort has gone in to ensure that everything in the collection has been rightly sourced and has not harmed the environment in any major way. For now, because the goal of sustainability was in mind, the brand decided to go back right to the basics and therefore this collection primarily showcases jeans and t-shirts for all age groups and genders.

But in one way has the quality of the products been comprised. Right from the fabric to the final piece everything has been done only with the best.

Gap has been using 5% recycled cotton in the denims that it has been producing and for the baby clothing 100% organiccotton has been utilized. This new collection has only 100% natural fabrics making it extremely sustainable.

These clothing will use 20% less water for washing and will not require any form of chemicals as well. In the fashion industry, sustainability has become the new trend and rightly so.

Almost all brands are moving towards clothing that is more sustainable while trying to maintain the quality as well.

Gap has undoubtedly become an industry leader with the launch of its brand-new collection. Gap also wants to use 100% sustainable cotton in all the brands under its ambit may it be Gap, Old Navy, Banana Republic or Athleta.

The other brands are also in the race and launching collection that are sustainable, fashion councils and designers have been coming up with new and innovative plans to incorporate sustainability into their ideas.