admin Cycling shorts are the latest fashion trend for men. But are men really going to wear them away from their bikes?
Enter cycling shorts as a men’s fashion trend. Its beginnings could be charted back in June 2017 when British designer Martine Rose introduced elevated performance wear, commonly known as athleisure, in her collection at London Fashion Week Men’s. Styled with oversized shirts and parkas, the branded cycling shorts, in all their figure-hugging glory, would soon underscore many of the ensuing trend reports in the next twenty-four months.
The history of the cycling short goes back to the 1970s, when professional rider Toni Maier-Moussa, along with his wife Eliane, an apparel and textile technician, and Hans Hess, a Swiss producer of downhill ski racing suits, created one of the first Lycra skinsuits.
Later, this would become Lycra bike shorts we know today. To this day, Maier-Moussa’s company Assos continues to sell cutting-edge cycling apparel. Years later, they’re now seemingly fashionable to wear off the bike.
In the past number of years, perhaps in the advent of Martine Rose’s seminal menswear show, the tight Lycra shorts, effectively high-performance-wear, have entered the lexicon of men’s fashion.
There’s Oakley, with its motocross background, partnering with one of the buzziest designers of the moment, Samuel Ross, creative director at A-COLD-WALL*, on a line of sportswear. Or Nike, who have partnered with Matthew Williams to produce a dynamic line of training apparel. Cycling, theoretically, is fair game in fashion design.
For practical use, cycling shorts were invented for comfort, support, and aerodynamics in a sport which features long distances and laborious effort. For your day to day, one could adopt them for the demanding constancy of our busy lives. In our fast-paced and increasingly mindful world, affording oneself the luxury of comfort is never a bad idea.
Source: irishexaminer
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