The African bank BancABC from Zimbabwe has announced its digital transformation agenda as the banking giant has been focusing on rebranding and repositioning as a premier financial services brand in the past few months.
According to the announcement the launch of a new Internet Banking platform will be targeting mainly the retail and customer segments to address the friction encountered by customers on the old platform. The new banking platform which has been in pilot for the past 2 months, has received good reviews from some of the Bank’s Retail and SME customers. The service is expected to include functionalities for Corporate customers in the next few weeks.
The Bank has also deployed its first innovation “Ally” into live pilot which is a customer service chatbot and the first digital member of the #ATeam. The chatbot which will interact and support customers via WhatsApp is expected to address general customer queries at first point of contact.
As part of the pilot, BancABC customers will be able to carry out basic banking transactions such as Airtime Purchase, Balance Enquiry, Bill Payment and Card Management activities such as blocking a card or changing card pin.
Head of Strategy and Innovation at BancABC, Patricia Mugabe said, “BancABC is on a mission to help all Zimbabweans access banking easily. With over 1 Million people on WhatsApp, Ally can reach and assist our customers quickly and more efficiently.”
Similarly Dr Lance Mambondiani, the Managing Director and CEO of BancABC Zimbabwe expressed, “Our growing customer base requires us to think differently about how we can serve our customers more efficiently using the channels they are accustomed to and WhatsApp is one such platform.”
He further added, “Whilst these releases have focused on basic services where our customers have experienced the most friction, to us this is the beginning of an exciting journey in which we expect to transform the business and serve our customers better. In the next few months, we will be coming to the market with exciting products that we are currently working on. l would like to thank our customers for their tolerance and patience during this transformation journey.”
BancABC has also released its new look website to match the rebranding efforts and provide detailed information on the Bank’s products and services.