admin The tech revolution has pioneered an era of novel marketing strategies and devices. As companies embrace the rising tide of digitization, evaluating the digital marketing strategies that set them apart from the other market competitors becomes pivotal. Brand legacies now hinge on the digital marketing abilities of the venture. Memorability and brand recall value are based on this core tenet of the tech age.
Firms are now poised to optimize their profitability through the effective utilization of these digital tools to ensure the viability of the business venture. 2021 has already witnessed how these tools can be leveraged to augment growth and success. Listed below are the top digital marketing tools that can be implemented by firms to leave an indelible mark on the market in 2021:
- Moz
Moz offers users a variegate selection of both free and paid SEO tools. Also known as MozBar, the tool specializes in keyword research and page analytics along with software and data solutions to boost traffic, rankings, and visibility. Apart from these niche operations, Moz is also a top choice for performing site audits, backlink analysis, and monitoring search engine rankings. With MozBar, the user is able to get instant insights while viewing a page. Such datasets are crucial for firms in 2021, since they help businesses streamline their marketing strategies as well as maintain a competitive edge.
- Google Analytics
Another top-of-the-line choice for debunking those coveted analytic insights that help craft digital marketing campaigns is Google Analytics. Search Engine Optimization and Search Engine Marketing are the most valued digital marketing tools used by businesses in 2021. Google Analytics can be leveraged as a digital marketing tool to illuminate businesses on the kind and volume of traffic generated on their websites. These tools can also be used to organically magnify traffic- completely free of cost. In short, Analytics helps firms understand their web visitors and their data vis-à-vis categories like demographics, location, preferences, etc. This is in turn used to craft personalized content and adverts.
- Ahrefs
Ahrefs is a comprehensive digital marketing tool that offers some formidable features to users including content gap assessments along with the usual marketing insights provided by other platforms. The Content Gap tool helps users identify fault lines in their content and rectify them promptly. Another feature called Top Pages shows the ranking of the brand on various platforms and also notifies the user about the amount of traffic heading to his/her competitor’s site. Apart from these features, Ahref also offers site audits, a keyword explorer, a rank tracker, and a site explorer.
- Canva
An essential element of digital marketing is to remember that a solely a data driven approach will not be a successful one. A well-balanced perspective is necessary. Once an idea of the market and the existing competition is gauged, businesses need to use other digital marketing tools to enhance their content and graphics structure. Canva is a free graphic tool that produces professional results with minimal experience. Offering a wide variety of clip arts, templates and designs, Canva provides businesses with an opportunity to personalize their infographics and advertisements. With Canva’s large gallery of fonts, infographic layouts, and presentation styles, firms can create customized and unique graphic content to woo clients and boost their digital marketing game in 2021.
- Hootsuite
Social media is already the top digital marketing channel of 2021. Thus, firms need tech tools to ace this formidable space. Hootsuite is a free tool used to ease the process of social media marketing. It ensures efficient and smooth content streaming on multiple social media platforms by simultaneously visualizing them on a single dashboard. It also enables businesses to schedule content posting across multiple social media platforms to optimize the use of the digital space for marketing.
- Frase
Frase is another formidable digital marketing tools that has created ripple waves through the market in 2021. As a content optimization tool, Frase uses AI to provide advanced content insights that help boost the user’s search visibility and web traffic. The ingenuity of the tool lies in its ability to automatically generate a clear and comprehensive outline for almost any topic on the web. Within a matter of seconds, Frase provides the user with a list of related topics, FAQs, statistics, recent news, and interesting facts that can be incorporated into building formidable pieces of content. Frase is a paid tool, but it does offer a limited free trial period for new users.
- SEMrush
If you are looking for an all-in-one digital marketing toolkit that fulfils the holy grail of this quest for the perfect fit, then SEMrush is the invariable answer. From keyword search optimization to identifying backlink opportunities, SEMrush aces it all. The latest features of the app make it a top choice for firms in 2021. Updated features like enhanced content marketing, advertising, and social media tools make it a definitive winner. With both paid and free versions of the platform being available, it allows users to test the waters before committing to the platform.
The tools listed above can help firms ace digital marketing in 2021. However, it is equally potent to recognize the fact that enterprises have to find the perfect fit for their venture through a process of careful ideation and thorough assessment. It is only when they consciously curate the most harmonious blend of these indispensable digital tools that they can be in a position to gain market share. Once consensus on the vision and baseline performance of the firm is established, the above listed tools can be effectively and creatively exploited to produce the desired results.
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