admin Spreading the word of your business has never been easier. Thanks to social media, the latest tool one has at their disposal, it has become surprisingly easy to reach out to the masses and make them aware of your brand. In addition to that, one of the most effective ways to expand the reach of your company on social media is by using influencer Marketing. It does extremely well in increasing your credibility in your industry, and establishing yourself as a thought leader within your field of expertise.
But what is Influencer Marketing? At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers – individuals who already have a dedicated social following and are regarded as experts within their niche. Influencer marketing is so successful because of the high amount of trust that people have placed upon social influencers. Their following is a testament of their integrity and authority on the subject. Their recommendations serve as a form of social proof to the potential customers of your brand.
It is quite clear that Influencer Marketing is a powerful tool. But it’s true potential can only be harnessed when used effectively. Here are a few tips to consider:
- Involving Influencers in Product Launches.
In the past, brands have collaborated with celebrities to spread awareness of their products. In today’s era, it makes more sense to get an influencer to endorse your products rather than a celebrity. This is mainly due to the fact that celebrities are likely to have a massive number of followers whose interests would be quite diverse. On top of that, their endorsements are less credible as celebrities generally are not effective with a single niche. More importantly, consumers are aware of the fact that the reason they are endorsing a product is because they were paid to do so as part of a marketing strategy. On the other hand, influencers are widely regarded as subject matter experts in their niches. As a result, their messages are more credible. Also, their followers are people who have a keen interest in that niche. So, their endorsements are likely to be heard by your target audiences resulting in greater chances of conversions. Make sure to collaborate with influencers for your next launch to make them tremendously successful.
- Get in touch with Influencers who love your brand.
If your brand is semi famous, there is a good chance that some of the influencers are already talking about you. This means that they are fond of your brand values, and that they already have an interested audience who are likely to receive your message well. If you reach out to such influencers, and proactively collaborate with them, you will generate a good deal of business advertisement. In return, you can help the influencers by sending them some of your own products for free. The challenging part is successfully finding such influencers who have a vested interest in you. Thanks to online services, you can know who is talking about your brand. Keep a tab on who is tagging your company in their posts. You can also search for your branded hashtags on social media sites and look for mentions from influencers. Mention or BuzzSumo are some of the Social Media listening tools that can also assist you in finding out who is talking about your brand without it being sponsored content.
- Take help from Micro Influencers.
This may seem counterintuitive to the whole idea of leveraging influencers to market your brand. Micro influencers, as the term suggests, is a category of influencers who have very few followers. However, there is one key aspect of such micro influencers that is often overlooked. The followers of micro influencers have great engagement as compared to normal influencers. This is further supported by numbers; according to research by Experticity, 82% of people are more likely to follow a micro-influencer recommendation. Micro influencers have the capability to establish stronger connections with their audiences because their social media following is quite small. This directly results in their followers being way more engaged on social media. They are more likely to trust their recommendations than a well-established influencer with a massive following. That is why working with micro influencers can be a good tactic to help you run a successful influencer marketing campaign. Another reason to consider micro influencers is cost effectiveness. It is much cheaper to employ a micro influencer. In fact, 87% of them charge less than $500 per Instagram post.
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