admin A good marketing campaign has the power to change minds and convince the audience to buy the goods and services provided by the brand. But, companies nowadays are going beyond the simple marketing tactics or the repetitive pop-up ads and opting for communication tools that enable them to directly interact with their targeted audience. This need ‘to be more engaging and immersive’ has given rise to brands using gimmicks like Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), and Extended Reality (XR) to seamlessly connect with their target audience. These technologies are highly capable of transforming the user experience in the digital domain and modern-day businesses are reaping the benefits of these technologies.
The huge popularity of these immersive technologies has encouraged business professionals to redefine their strategies and reshaping the business space. Companies globally are now experimenting with AR, VR and XR technologies for creating mission-critical applications.
Some of the key components which have encouraged companies to incorporate such technologies are as sharp rise of video marketing, growing prominence of Artificial Intelligence, popularity of content marketing, close relationship between SEO and content development and, growth of Blockchain technology.
‘Extended Reality’, Bridging the gap for Pragmatism and Marketing
Extended reality, a new discernment of the technology which is having its roof on the pillars of VR, AR, and MR. XR refers to all real and virtual combined environments and human-machine interactions generated by computer technology and wearable. Market studies have shown that the business value of XR can reach more than 209 billion USD by 2022.
In the era of fast-paced simulation, getting customers to pay attention to a few min Ad is next to impossible, but the interactive feature of these new technologies capture their attention and keep them engaged for a long period of time. Using XR you can associate your flagship product or service with any iconic character so that an image of loyalty and satisfaction can be ascertained. Extended reality technology can be used in multiple ways so that your business can gain a competitive advantage in serving the customers such as to create personalised advertisement content for attracting and retaining customers or to analyse consumer data so that the tastes and preferences can be aptly identified. Enhancing brand value is one of the crucial functions that can be easily strengthened with XR as an enticing technology.
‘Adopting Extended Reality’ Next Step for Branding
In Today’s digitized world, brands must embed XR technology to achieve mass-market adoption for building ecosystems that attract, engage and excite people.
XR can be installed as part of an innovative B2C customer experience strategy across the Travel, Automotive, Retail, Real Estate, and Healthcare sectors. Augmenting this technology in-store will drive footfall and create a clear point of difference and it can be used to add real value to the sales process.
For travel brands, this could mean offering in-store VR experiences that allow users to explore endless destinations in a simulated, fully immersive world. For car manufacturers, VR stations enable the instant customisation and build of personalised cars, taking customer experience into the stratosphere.
All of these implementations will play a key role in moving the market from anticipation to mass adoption and XR is a powerful tool when used correctly. The more we understand XR, the more we will see purpose-driven experiences that add value to people’s lives.
Businesses can tap expertise in thousands of skills from anywhere in the world through immersive experiences and across industries and applications. Immersive experiences are pushing companies to not only think differently about what is possible but also to create new solutions that bypass the distance-based challenges they face today. Additionally, companies always glare-up for innovative ways to make their businesses accessible to their targeted audience. This XR adoption will take time, but when it occurs, innovation will pave the way for an entirely new ecosystem of creativity and experimentation.
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