admin Digital transformation has redefined each aspect of the world of business and commerce. Marketing has been effectively reimagined within this new paradigm. Social media marketing portals have emerged as the uncontested receptacles of this era’s marketing prowess. However, brands may still find it difficult to navigate the turbulent waters of social media marketing. Listed below are some strategies that can help brands ace the social media marketing arena like a pro:
- Live Streaming Events
With the onset of the Covid-19 pandemic, the importance of live streaming events has gained enhanced preeminence. Live streaming ‘how-to’ videos, product launches, behind the scenes, etc. will help a brand catch up with its customers. These videos offer marketers and brand owners a unique yet efficacious way of interacting with their clientele. They offer them with a window to participate in a form of face-to-face communication within the context of a virtual world.
Live streaming helps make products highly personal for customers. Moreover, marketers can leverage these streaming boons to harvest new opportunities of networking and building a loyal customer base. Live streaming as a growing social media trend will gain further traction in the upcoming days as clients become accustomed to virtual interactions with their beloved brands.
- Posting Content through Stories
Instagram and Facebook stories have become an indispensable part of any strategy that focuses on acing the social media marketing game. More than 500 million users interact with Instagram stories on a regular basis. This provides brands with a unique opportunity to widen their reach while simultaneously strengthening their recall values. To keep abreast with changes happening in the domain of stories, it is important to note that according to recent studies, videos as story content are more effective than simply posting photos.
Moreover, to ace this step of the game, brands need to develop a much more detailed and organized approach for their content publishing calendars. While 51% of brands have already embraced this approach in the first half of 2021, the rest are soon going to follow suit.
- Incorporate the Boons of VR and AR
In the current period, customers are seeking to engage in more meaningful interactions. This can be fruitfully achieved through the conduit of experiential marketing. VR or Virtual Reality tools can be used to bring to life a faraway event or live collectively through a simulated reality. Similarly, AR or Augmented Reality can be implemented to add myriad layers of depth to our lived experiences.
Brands need to embrace the novel and largely unchartered territory of these technological tools to exponentially change their marketing games. Social media platforms are already endorsing features like FB’s Oculus Rift Glasses, Snapchat’s Geofilters, and Lens, and Amazon’s new tech that helps users virtually try on clothing. Brand marketers can enhance the experience of their clients while simultaneously boosting their advertising revenue by incorporating such tools.
- Harness the Potential of Social Commerce
A potent call-to-action is necessary when you are trying to ace the social media marketing game. To achieve this objective you can exploit the benefits of the commerce channels on social media platforms that allow brands to provide customers with an easy and fun shopping experience on the portal itself.
Ads can be supplemented with a buy button that will streamline conversations and rapidly translate into sales. This is also a preferred option for most customers as it eliminates the need to visit any additional websites or download apps. By implementing this growing strategy, brands are sure to enhance their potential of growth and finally ace the marketing world.
- Assess Social Media Marketing Data
One of the most significant boons of the digital age is that we can assess and evaluate patterns in data. These data trends reveal a mammoth expense of intel about the preferences of the clients and their areas of interests. By regularly accessing these data trends you can make your social media presence more meaningful and effective.
You can craft advertisements and personalize sales according to the specifics of these data trends. This will help you optimize the social media portals of marketing and reach the maximum capacity of positive sale conversions.
- Unique Content Curation
When trying to ace the social media marketing arena, you have to be able to carve out a niche for your brand- one that is remarkably distinct and unique to your brand identity. This necessitates the creation of content that is inspired and original. At the same time, you must remember to incorporate the customized elements that data trends reveal for each customer segment. There are several technological tools available today that help personalize the newsfeed and ads for each individual client according to their specific data trends.
Moreover, you can also engage in purpose driven campaigns to highlight your digital presence. Research shows that brands that support outreach programmes and social causes are more likely to augment their customer bases than ones that refrain from such modes of engagement. But at the same time, it is a tightrope to walk on. While customers want brands to talk about social issues, they do not want brands to superficially exploit these issues for profits. Thus, one needs to be vigilant and alert when engaging in this strategy.
Social media marketing has become the gospel truth of the digital age. No brand can make a mark on the market without building a strong digital presence. The strategies listed above can be implemented by brands to successfully create a formidable social media career that also effectively boosts their sales.
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