admin Digitization is the Holy Grail of the 21st century. Imagining our lives without the digital bridge of connection seems like a utopia at this point. The real estate market has also been imbibed into this digital vortex of change. While traditionally this sector blossomed as an offline industrial segment, today it is flourishing on the virtual platforms.
Keeping up with the various changes introduced by the digital revolution, real estate firms have had to build webpages that are informative and captivating enough to score them clients. However, most of these webpages lack enough traffic to translate into tangible sales. To help assuage this issue, we’ve listed 5 best ways to optimize the real estate websites in 2022:
- Enhance the Responsiveness of your Website
Since your web page is the first touch point for customers coming to look at your listings, you have to ensure that this page remains responsive. Building a navigable web page is one of the foremost concerns for real estate leaders in 2022. The widespread use of smartphones suggests that real estate leaders should concentrate on a mobile-first approach. In other words, they must make their web pages mobile-friendly at all costs. Google’s search indexing helps feature sites designed for mobile phones higher on a search page than ones lacking this element. This must be followed by the optimization of the page for laptops and tablets as these gadgets feature second and third on the list of tools used by customers to access such sites.
- Feature an IDX Search Tool on your Web Page
Another way to optimize your online presence and convert site visits into tangible sales figures is to integrate an IDX search tool on your real estate website. IDX search tools help people visiting the site find the right listings in no time. These tools help assimilate listings from different sites and display the same on your website. Since these listings are updated every few hours, the data available is reliable and useful. Integration of platforms like Zillow (USA), Magic Bricks (India) and Zoopla (UK) can also be fruitful, since these platforms have listings from IDX tools as well as independent sellers.
- Feature Testimonials
The real estate market is based on trust and reliability. In order to communicate the same to potential buyers and sellers, you have to feature customer testimonials on your site. These testimonials will help build a customer’s trust in your firm, assuring them of its efficacy. Google reviews also help achieve the same effect. Make sure that these customer testimonials are integrated in a minimalistic way so that they help gain the trust of the customers, but at the same time don’t make your site look cluttered and chaotic.
- Hi-Resolution Photos and Videos
The quality of your web page is not only dependent on the kind of search tools you offer or the navigability of the portal. At the end of the day, customers will want to review photos and videos of listings before they decide to select for a listing. This means that you have to spend a considerable amount of time and energy to procure such hi-resolution images. Thanks to the advancement of tech today, capturing and editing such photos and videos has become a relatively simple task. However, when doing so your website, it’s best to leave this in the hands of professional photographers and videographers. Moreover, many real estate agencies are also utilizing drone tech to capture holistic aerial pictures and videos of larger properties to provide visitors on their site with a comprehensive view of the listing.
- Keep the CTAs in Check
Customers are wary of being pursued constantly. By adding extra CTAs or Call-to-Action messages on your site, you may hamper their enthusiasm. A couple of CTAs can be sprinkled across your web page to direct them to the next step of the process, however, overdoing CTA messages can do more harm than good. Neutral CTA messages like ones asking visitors to sign up for the monthly newsletter or blog can prove to be better options than outright sales CTAs. Also, remember to make these few CTAs clickable and easily visible on the page so that they can attract the attention of the reader without becoming too over-burdening for them.
The real estate market has adapted to the changes introduced by the digital age. However, there still remains a lot more to be done. Optimizing one’s webpage is the most essential part of this digital journey. By following the key pointers mentioned above, real estate companies have a better chance to maximize their web traffic and convert the same into sales.
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