admin Footwear brand Kickers has touched the 50th anniversary mark and to celebrate the same has launched a campaign which will highlight 50 creatives that will also shape their industries for the coming 50 years.
This campaign has been called as the Class of ’50 and will put a spotlight on an entire range of creatives beginning from designers, art curators, dancers, editors and many more. This range will also include behind the camera crew starting right from the makeup artist to the photographer.
This campaign can be said as the true celebration of talent that is homegrown and at the same time it also features certain faces that will bring out a buzz in the entire industry. Each shot in this campaign is a classic school portrait aesthetic and each of the creatives have featured in this campaign.
These portraits have been self-designed in order to show the real and raw “pupil” in its aesthetic sense and not only this, it will also highlight the true force of the UK creative industry because this list covers a huge spectrum taking into its ambit a range full of skills and talent.
Kickers also aims to work closely with each of the creative in order to gain substantial feedback on the educational experience and how much have these creatives felt that their talent and skills have grown right from the school days.
This campaign launch is also accompanied by the unveiling of the exclusive Kickers 50th anniversary collection which features the Kick Hi 50th shoe that has been specifically made for the purpose of celebrating the Kickers heritage and at the very same time looking forward to what the future holds. This shoe has been made in a very exquisite manner where even the minutest details have been paid heed to such as raw edges, leather laces, printed cork in-sock and to top it all a soft, unlined leather upper.
With the help of this campaign, the footwear brand wants to establish that individuality, creativity and originality can never go out of fashion and remains of utmost significance.
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