admin A tattoo artist and reality TV star on TLC’s “LA Ink” Kat Von D become a successful beauty entrepreneur. Her cruelty-free and vegan makeup line Kat Von D Beauty is available in stores around the world.
Kat Von D is now expanding her empire and entering the world of footwear and accessories with her new environmentally-friendly vegan shoe line: Von D Shoes.
The new range is as glamorous as it is practical — because aside from being a business mogul, Von D is also a mother. Her son Leafar, born last year, changed her whole focus.
“I gained a new sense of empathy towards other mothers,” she told LIVEKINDLY. “One that I couldn’t relate to before becoming one, and that inspired a few more designs that aren’t as high-heeled.”
The range, of course, still includes “sky-high heels,” but Von D also designed flats, sandals, combat boots, creepers, wedges, and sneakers. There’s even a faux-fur moon boot on the way, set to launch in 2020.
Von D has been meticulously involved in every aspect of creating Von D Shoes — from designing the products themselves to picking out the tissue paper they’ll be wrapped in. “Unlike other founders who have massive teams behind them, this process takes me a lot longer,” she explained.
Von D Shoes isn’t just about practicality, but sustainability too. Like most mothers, Von D is hyperaware of her child’s future. “More than ever, I want to do whatever is in my power to change things,” she continued, emphasizing the “disastrous impact” that humans are currently having on the planet.
The climate crisis is threatening to change life as we know it, and the fashion industry plays a pretty big part. Apparel and footwear production currently make up more than 8 percent of global greenhouse emissions, according to a Quantis report. But brands can turn this around, by opting for more sustainable materials. Instead of using traditional leather for her new collection, Von D has opted for a more unusual choice: apples.
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