admin During past couple of years, Málaga, located on the coast of Spain at Costa del Sol, has had a significant increase in the number of tourists, making it a sought after destination by travelers around the world. However, the sun-splashed atmosphere of the city is just a cover-up of a simmering unrest among its locals.
Rising Frustration Among Locals
The Malaga walls feature vivid stickers that represent, at the end of the day, the discontent of the locals with the increasing number of tourists. The feelings range from a sentimental reminiscence of a faraway home to full hatred, revealing the extent of rejection. The downtown core that used to be so attractive is now drowning, residents being dispossessed and thus marginalized. Along with the growing tourism, people also miss the community togetherness and original traditional experience. The stickers become a tangible representation of a community dealing with the problems that come with the increase of its popularity.
Root Causes
The influx of tourists has aggravated the housing shortages, leading to escalated rents and the displacement of longtime residents. Numerous locals are worried that this is being done at the expense of their city’s uniqueness and local identity. The conversion of residential facilities into short-term rentals further estrange neighbors and make neighborhood a mess. Often, economic incentives that help create the favorable conditions for tourism development adversely affect the interests of local people and their well-being.
Community Initiatives
Driven by a sense of urgency, grassroots movements like the sticker campaign aim to reclaim the narrative of Málaga’s future. Bar owner Dani Drunko’s initiative serves as a rallying cry for locals disillusioned by the unchecked growth of tourism. The stickers represent more than just grievances but they also join the people who are facing the same problems together. Through solidarity, the community members try to show their power and claim the role in their city’s future.
Political Backlash
Dani Pérez’s social media outcry reflects a broader sentiment of disillusionment with local governance. Locals often suggest that municipal offices have chosen a tourism-oriented growth by favoring to the common people. The lack of affordable housing and neighborhood preservation are a big deal behind this social dissatisfaction.
Magazine 
