admin In today’s rapidly evolving consumer behavior, being a creative catalyst for growth isn’t easy. However, AdEngage is one such company with a razor sharp focus on measurable growth from Digital Media giving Indian Brands; the competitive edge through Performance, Analytics and ROI.
AdEngage is a bunch of young, dynamic, data-driven and subject matter connoisseurs strenuously in love with making success stories! Based in Mumbai, they work meticulously with the brands, to build exclusive digital experiences. The Leaders Globe Media Team was excited to learn how this creative agency is leading Digital Marketing for its plethora of clients from across India.
“I believe Digital Marketing is going through a tech-revolution where we’re inclining towards marketing automation, artificial intelligence and use of data science. Looking at the growing content consumption in India and the rise of vernacular audience, we’re very positive in our approach to make AdEngage a leading content creator, distributor and a platform for brands where they can easily create and implement integrated offline-online marketing campaigns using our services, says Namrata Banerji, Director of Operations”
While asking for the strategies the company emphasized on interactive engagement on the Digital Platform.
REAL TIME Marketing, A game changer
REAL TIME marketing is a game changer. Our tech enabled marketing operations allow us to analyze what people are talking about. Based on this, relatable content is created and this increases interaction with the brand.
In 2018, we received more than 1, 00,000 organic interactions and in 2019, we effectively used TINDER for organic ad placement and interactive engagement which got us hundreds of real-time conversations eventually leading to sales for our client. We at AdEngage have always believed in creating a new trend which could bring both attention of the targeted audience and Return on Investment for our esteemed clients. This balanced approach between creative solution and ROI is the difference maker between AdEngage and rest of the agencies we know, says Pankaj Shivaji Shingte; Senior Social Media Marketer
Create and implement a clear growth strategy while hiring Millennial
“Most important aspect is to recruit the right people and deploy them effectively, utilizing their strength, efficiency and liking. Most often companies compromise with mediocrity due to non-availability of right people & hurriedly look to fill the required positions. A single bad hire could possibly ruin the whole team’s motivation. This will negatively affect productivity, and the bottom line. This need not be so.
Moreover, we at AdEngage believe that the appreciation and recognition of the duties & creative ideas must be encouraged in open. A growth strategy for every employee has been built in our system which further amplifies growth. After all, happy people create happy clients” says Mayuri Maladkar, Progress and Happiness Officer
Their Graphic experts believe Video is the king of all content
“GIFs are just easy to consume. These are the most effective, convenient and appealing way as it enhances a brand’s message and engagement with visual content. Moreover, the impulse of sharing a GIF is instant, which is precious at a time where attention is harder than ever. I believe it is an apt way of informing the audience about any product and provoke curiosity in just a few seconds.
On the other hand, video grabs the attention & engage like nothing else with movement and sound. Note that absolutely no other medium has the ability to convey an efficient message as videos. This makes video the king of all content at AdEngage. Being both versatile and profitable, videos are perfect to boost conversions for clients, says Pritam Salvi, Senior Graphic Artist
A Need of Concise and Creative Content
“With more than million pieces of content shared online on day to day basis, stand out copy-writing is the way forward to level up the social media game. We believe that the social media generation finds concise & creative content more interesting. And this is what we do at AdEngage. We follow “make every word count “mantra to engage with the audience. It surely takes a lot of research first, then right lingo & usage of words which can easily resonate with the users. Another effective way is to be always in the know with the current trends & smartly create quirky content. This is impactful & really boosts engagement,” says Jobin V Chacko, Senior Content Writer
From a Digital Organization to a 360 Creative Solution Provider
Digital is evolving in India and so is our company. We are a dynamic new-age digital marketing agency leading in this field and a Think Tank from the very core. Progressing ahead, we are on the verge of transformation from a digital organization to a 360 creative solution provider. What excites about the future at AdEngage is the brain behind it which is backed by the passion for excellence and change. Our robust team has executed unconventional ideas in the past and we aim to continue the same passion. Along with the usage of latest technology at AdEngage; we are excited to offer our clients profound success in the future, says James Singh; Senior Social Media Marketer
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