admin Google Chrome, the trailblazer with 2 billion user database across the globe for Internet browsing, now got tough competition from ‘Brave’ browser which automatically blocks third-party ads and cookies and even offers to pay users when they click and see a promoted or partnered ad in a secure way.
The most important advantage of ‘Brave’ browser is that it does not store your browsing data and the user can customize privacy settings.
Firefox co-founder and JavaScript creator Brendan Eich who developed the browser said,
“Brave Ads remove intermediaries that exploit user data and thrive on surveillance, and instead offer a consent-based system,”
Company in the recent blog stated further “With Brave Ads, we are reforming an online advertising system which has become invasive and unusable,”
‘Brave’ which uses Chromium technology and is an open source browser ranked second best browser after Mozila Firefox when it comes to speed and secure browsing.
Apple Safari was third while Google Chrome came fourth on the browser-ranking index.
Inspiring from the popular ad-blockers Ghostery and uBlock Origin, Brave rebuilt its algorithms and boosted speeds by up to 69 times. That in turn reduced request classification times down to 5.6 microseconds (millionths of a second). “Although most users are unlikely to notice much of a difference in cutting the ad-blocker overheads, the 69x reduction in overheads means the device CPU has so much more time to perform other functions,” Brave said.
This new browser has begun previewing the new advertising model which promises to funnel 70% of earned revenue to users who load up and view the ads.
The remaining 30% will go to the browser’s developers. Participating users would be able to earn around $60 to $70 this year and possibly around $224 in 2020.
“Brave Ads remove intermediaries that exploit user data and thrive on surveillance, and instead offer a consent-based system,” according to Firefox co-founder and JavaScript creator Brendan Eich who created the browser.
Brave is also now working on integrating with cryptocurrencies like Ethereum, Ledger, and Trezor in their browser which can allow users to earn and store funds directly into a self-custodial wallet.
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