admin Ian Hurdle is a seasoned real estate expert with an impressive portfolio of successful ventures and a reputation for delivering top-notch service to his clients. He specializes in the Caribbean luxury vacation villa rental market, commercial interests, and raw land development. With his extensive network and diverse service offerings, Ian has profound knowledge of the area’s foremost resort developments, making him the go-to guy for savvy buyers looking for a return on their investments.
Ian’s passion for real estate began in 1993 when he left the south of England at 18 years of age to help his parents fulfill their dream of building a home in Grand Cayman. His family built two spec homes in the country that sold at a profit over five years, marking his first foray into understanding how real estate works.
I believe we have an incredible tool kit and this technology definitely helps set us apart from the local competition with respect to marketing and CRM – Ian Hurdle
In 1998, Ian heard about Providenciales in the Turks and Caicos Islands being the next big golden nugget of opportunity from a real estate investment and development perspective. As a family, they moved there, and Ian built a significant home in the luxury development of Leeward before he formed his own landscaping company and focused his energies on design and installation, managing a workforce of over 150 employees at its peak.
Ian faced a significant setback during the recession that killed his business and forced him to diversify into property management. However, it was in the early weeks of being a property manager that he found himself referring rental guests to local realtors. Those same guests would come back to him after a tour and say that they had a very disappointing experience and wished he was their realtor. Given his Belonger status by virtue of marriage to his wife Tracey, a native of the Islands, Ian was able to take his License with the agency Turks and Caicos and serve his apprenticeship under Regency, an associate of Christies International Real Estate.
Ian spent five years learning not just the trade but identifying where he could carve out a niche in the marketplace for when the time came to run his brokerage. He secured The Agency Franchise and started running with the brand in TCI as of October 1st, 2016.
Roadblocks to Business Success
Ian’s biggest challenge was the passing of his eldest daughter in December 2016, just two short months after launching the Franchise. It was the most painful experience of Ian’s life and took an incredible toll on him and his family. Additionally, the catastrophic impact of Hurricane Irma and Marie in September 2017 had a detrimental effect on the Island and real estate market. Operating the Agency in the initial two years was a monumental test of willpower and perseverance.
The successful process needs strong communication and careful listening of customer’s needs and providing the concierge service with loyalty. – Ian Hurdle
Overcoming all the challenges, Ian brought a fresh and exciting alternative option to the established hierarchy that had historically enjoyed success with a traditional approach to the marketing and sale of real estate. Ian included social and digital media.
Ian and his team embrace the core identity and culture of the brand. The Agency presents itself as a boutique brokerage with a global reach, focusing on quality over quantity. The people that the brand works with must embrace the familial culture and be willing to be an open book and share knowledge and success to fit the family they have created.
Robust and Effective Teamwork
Ian’s biggest strength in guiding a small team of five after nearly six years of trading is the ability to do more with less. The teams’ belief system is that they can outwork anyone in front of them. As a result, they have cemented themselves as a top 5 brokerage against the historical titans of the local industry, some of whom have teams four times their size and have been in business for over twenty years. In short order, they have outproduced global brands such as RE/MAX, Century 21, Keller Williams, Sav
According to Ian’s, real estate will always be a people industry. Ian believes they have an incredible tool kit and this technology definitely helps set us apart from the local competition with respect to marketing and CRM, but in daily sales activities, the process needs strong communication and fulfilling the customer’s needs and providing the concierge service with loyalty.
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