admin The renowned luxury hospitality icon, Ritz-Carlton Hotel Company, L.L.C., has unveiled its latest international marketing campaign, titled “Leave Better.” Collaborating with its longstanding agency partner, Team One, the campaign sets a fresh direction for the brand by inviting guests to embark on a transformative journey of self-discovery during their stay at The Ritz-Carlton.
About the Campaign
The “Leave Better” campaign emphasises that a visit to The Ritz-Carlton is not merely about creating cherished memories but also a powerful catalyst for personal evolution. It highlights how travel, particularly at their hotels and resorts, has the potential to elevate one’s sense of self. The campaign will be launched globally, targeting markets in the United States, Japan, China, Germany, the UAE, and Saudi Arabia through a strategic partnership with the Condé Nast network. The campaign will utilise various channels, including digital video, print, digital display, and paid social.
Jamie Kerr, Senior Director of Global Marketing at The Ritz-Carlton, expressed enthusiasm about the campaign, stating that the Leave Better campaign was designed to invite travellers on a journey to new places, spaces, and moments. Its focused on making their stay exceptional with genuine care that only The Ritz Carlton can deliver. Through the campaign they wish to encourage self-growth and discovery that lasts with travellers even after they’ve departed from the hotel.
The core question of the campaign, “How will a stay leave you?” prompts consumers to reflect on the lasting impact of their Ritz-Carlton experience. It encourages guests to envision the memories they’ll create, the connections they’ll make, the inspiration they’ll find, and the rejuvenation they’ll experience, all made possible through genuine comfort and care.
Creating Unforgettable Experiences
The campaign showcases the brand’s commitment to providing unforgettable and transformative journeys. This initiative aligns with The Ritz-Carlton’s ongoing transformation, which includes expansion into global destinations, renovations, and the launch of The Ritz-Carlton Yacht Collection. The brand has also introduced a new website to enhance the digital experience for guests.
As The Ritz-Carlton continues to set the gold standard in luxury hospitality, the “Leave Better” campaign demonstrates its dedication to innovation and evolving to meet the changing expectations of luxury travellers worldwide. With a focus on creating experiences that leave guests profoundly enriched, The Ritz-Carlton remains a beacon of luxury and self-discovery in the travel industry.
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