As a part of a huge and contributing scientific discovery and technological innovation, X-rays have emerged as a transformative tool with profound implications across various arenas. Counting from the year 1901, more than 20 Nobel prizes in physics or chemistry have been awarded for groundbreaking research involving X-ray studies. This remarkable track record underscores the pivotal role of X-rays in advancing our understanding of the fundamental properties of matter and the intricate workings of the natural world.

The impact of X-rays extends far beyond the confines of laboratory experiments, as well as the ability to interact with matter in a non-destructive manner, as these X-rays are indispensable for examining complex material systems, especially as industrial goods evolve to become increasingly sophisticated and high-tech.

“We want to be tech nerds and geeks doing sophisticated data analysis from large data sets for our clients.” – Roger Herger, CEO and Founder

The Formation and the Founder

At the helm of maXerial stands Roger Herger, a visionary entrepreneur with a scientific background in X-ray analytics. Before founding maXerial, Roger took on an assorted career path that laid the groundwork for his entrepreneurial journey. He studied chemistry and earned a PhD in physics at the Swiss Light Source, where he conducted pioneering research using X-rays to investigate materials at the atomic level. This formative experience exposed Roger to the transformative power of X-ray technology and ignited his interest in its industrial applications.

Roger’s professional journey continued with roles in prominent consultancies and chemical contract manufacturing sectors, where he honed his business acumen and technical expertise and during his tenure at a global tier 1 automotive supplier that Roger’s entrepreneurial ambitions crystallised. Empowered by his employer’s trust and encouragement, Roger embraced new challenges and responsibilities, laying the groundwork for what would become maXerial.

How Does it Work?

maXerial, has expertise in the convergence of X-ray technology and artificial intelligence in materials analysis. The company focuses on employing X-ray computed tomography (CT) to generate comprehensive 3-dimensional volume data of industrial components. This non-destructive imaging technique helps maXerial to inspect internal features of components such as gears, electronic control units, and plastic parts with matchless precision.

The data generated by maXerial’s advanced X-ray techniques presents a distinctive challenge, the need for sophisticated data analysis tools. Roger’s background in physics and data-intensive research provided him with the skills to develop custom analysis tools perfectly made to match maXerial’s needs. His experience at research institutions like the Paul Scherrer Institute (PSI) reinforced his commitment to leveraging technology to extract meaningful insights from complex datasets. In order to label the complexities of data analysis, maXerial harnesses emerging technologies like data science and machine learning. By integrating CT data with machine learning algorithms, maXerial unlocks new dimensions of materials analysis and quality control, enhancing the efficiency and accuracy of industrial processes. 

Roger highlights the significance of domain knowledge in materials science, emphasising maXerial’s determination and hard work to diminish the gap between scientific expertise and cutting-edge technology. 

“Critical to all these efforts is to have the domain knowledge – in our case, materials sciences – to parallel these computer vision or statistical approaches.” – Roger Herger, CEO and Founder

Overcoming the Obstacles and Leading the Team

As an entrepreneur, Roger believes that obstacles must be confronted head-on but acknowledges that they can be overcome with perseverance and strategic thinking. Reflecting on maXerial’s journey, Roger embodies the resilience and adaptability essential for entrepreneurial success. He views setbacks as temporary obstacles that fuel innovation and growth, leveraging his experiences to navigate maXerial through unprecedented global challenges like the COVID-19 pandemic.

Pushing frontiers and exploring new fields are core tenets of Roger’s leadership philosophy. He encourages his team to assess the impact of his leadership, emphasizing his commitment to defining measurable goals while granting autonomy in achieving them. Roger attributes maXerial’s success to its people, whom he views as the company’s most valuable resource and being an avid explorer of new fields, Roger thrives on discovering and learning. He cherishes collaborating with talented individuals, united by a desire to embark on new adventures. Roger’s career is defined by a continuous pursuit of innovation and real-world applications, challenging conventional norms and embracing the unknown. His leadership assumes multifaceted responsibilities, from sales and client interactions to technical development and strategic planning. He immerses himself in technical discussions about material systems and engineering challenges, fueling his passion for innovation. Roger dedicates significant time to tackling analytical and technological challenges, meticulously recording insights to shape maXerial’s future strategy. By automating administrative tasks and leveraging advanced analytics, Roger optimises operational efficiency, empowering maXerial to focus on delivering exceptional outcomes for its clientele.

Looking ahead, Roger expresses satisfaction with the company’s progress, achieving both business and technical milestones as envisioned in their strategic plan. Moving forward, maXerial aims to solidify its position as a leading partner in X-ray technology and data-driven materials sciences. The company anticipates exciting international collaborations, confident in the potential of its technology to make a significant impact on a global scale. Through Roger’s visionary leadership the company is poised to continue pushing frontiers and redefining the possibilities of X-ray technology in the industrial landscape.

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