admin Influential leaders have the courage and far-sighted perspective of seizing budding opportunities in domains that are still in their embryonic stages of growth. Back in 2012, when the field of custom web designing was still in its initial stages of growth, one great leader had the vision to start harnessing the potential of the field and all that it has to offer. Like all influential leaders, Karl Widdowson had the foresight to create an all-encompassing venture that can give clients all the assistance they need to customise their web pages and rebrand their companies.
Meeting the Influential Leader
The Creative Momentum was created by Karl Widdowson with the purpose of providing clients with a comprehensive digital marketing platform that covers every aspect of the process with equal proficiency. He started the firm not just as a regular creative agency, but one where ingenious thinking meets dedicated hard work and passion. Apart from a Degree in Arts, Multimedia, and Web Design from the Art Institute of Atlanta, Widdowson has an extensive dossier of experience in the field of custom web designing, including having worked with Fortune 100 companies.
For me, thinking outside the box is not just important, but rather the USP for The Creative Momentum – Karl Widdowson
As the Co-Founded and CEO of the firm, Karl channels his impeccable creative thought process to guide strategy building and the overall artistic vision of the venture. Leading the company from the forefront, Karl ensures that the team at the company remains equally committed and enthusiastic about providing the best UI/UX solutions to the user that can effectively translate into tangible conversions to generate higher revenues.
From Humble Beginnings to the Market Apex
The Creative Momentum was created in 2012 when custom web designing and development was still in its nascent stage of development. While initially, the firm started with a limited list of clients, its roster soon expanded to include several formidable names, including some of the most renowned Fortune 100 companies. Today, a decade later, The Creative Momentum serves both national and international clients and has also expanded its sphere of influence to cover B2B, B2C, consulting, healthcare, and security domains.
Widdowson believes in partnering with clients to revolutionise the domain of UI/UX designing. Keeping true to this vision, he created the company with the avowed purpose of making the boons of UI/UX designing accessible to all. With its innovative service portfolio and out-of-the-box thinking, the firm has ensured that its clients get to not just rebrand their market identities, but also get to enjoy tangible results from the same. Today, the company offers an extensive range of services, right from branding, SEO, PPC, Inbound Marketing, mobile app development software development, and others.
Distinctions Earned
Under Widdowson’s astute creative guidance, the Creative Momentum’s innovative thinking and outstanding performance across industrial sectors have earned it several accolades. Apart from being named by the Atlanta Business Chronicle as the fastest-growing privately held venture in Atlanta for 3 consecutive years, The Creative Momentum has also secured a spot on the Inc. 5000 list of companies. These industrial accolades, plus the never-ending appreciation from clients and the commendable growth in revenue have propelled the firm to the apex of the custom web designing sector. Widdowson’s leadership has also helped the Creative Momentum use web designing creatively to partner with clients from the healthcare and aviation sectors.
I believe that the on-going UI/UX revolution can help transform customer experiences and boost revenue streams – Karl Widdowson
Understanding Client Requirements
The secret to the brand’s unmatched success is hidden in the relentless dedication of its team to provide only the best for its clients. Personally consulting clients, discussing products, and then crafting an apt strategy has always been the way the company functions. According to Widdowson, at no point did the firm settle for a ‘one-fit for all’ approach. Rather, mirroring his belief in tailored solutions, the firm follows a transparent and personalised process of devising solutions for its clients that best meet their requirements. They learn what the client’s user needs to design UI/UX solutions that can sufficiently fulfil these needs.
Creating a Congenial Workplace
While Widdowson believes in ensuring the complete satisfaction of the client, he is also aware of the need to create a happy workplace. As an influential leader, he strives to ensure that his employees are content with the work environment and have ample opportunities to explore and build their talents. According to Widdowson, the work culture of a firm decides on the productivity and output levels of the organisation. Thus, investing in harvesting a healthy work culture is beyond imperative. Widdowson’s successful efforts of crafting a formidable work culture have shown fruitful results with the firm progressing from one feat of success to the next.
Conquering New Heights
Widdowson believes the sky’s the limit when it comes to innovations. While The Creative Momentum has conquered several feats of success, Widdowson, along with the ingenious team of the firm, works relentlessly to broaden its service roster and help give clients a more nuanced and optimised web designing experience.
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